Influencity's platform enables users to find and analyze influencers, manage influencer campaigns and measure them.

They're a reputable tool with a bunch of happy customers — but that doesn't mean they're the perfect fit for everyone.

Let's see what else is out there!

Here are the 10 best Influencity alternatives:

1. Modash
2. Grin
3. Traackr
4. Aspire
5. Upfluence
6. Meltwater
7. Everflow
8. HypeAuditor
9. NeoReach
10. CreatorIQ

But first...

Why should you look for alternatives for Influencity?

Some of Influencity's drawbacks include:

Missing integrations

While Influencity has some reporting & measurement features, it cannot pull revenue data from e-commerce platforms like Shopify or WooCommerce due to lack of integrations. Some platforms can (e.g. Grin), although they come at a higher cost, and have worse options for influencer discovery.

Difficulty of navigation

This one is a little subjective, but Influencity's UI is a bit cluttered, and users can easily get overwhelmed while trying to navigate the platform. Instead of a cleaner interface, Influencity has multiple different things happening on the screen at any given time, making it difficult to use — particularly for those new to influencer marketing.

10 Influencity alternatives for influencer marketing

1. Modash

Best for: B2C businesses looking to find, analyze, and monitor influencers

Free trial: Yes, 14 days. Try it for free!

Starting price: From $299/month (paid monthly) or $199/month (paid annually)

Features of Modash

With one of the most comprehensive influencer databases on the market, Modash lets you find and analyze influencers on TikTok, Instagram, and YouTube (every creator on these platforms with 1k+ followers).

You can add influencer filters to refine your search and find the perfect influencers for your business. Some filters you can add include influencer demographics, growth and engagement rate, fake followers, hashtags, and keywords in the bio.  

You can also add audience filters like location, age, and gender to make search results more specific. With percentage granularity, you can also control what percentage of the audience needs to match your filter. For example, you might want to search for profiles that have at least 20% or more of the audience in their 30s. Here's how it'll look:

Modash's profile analysis surpasses many platforms on the market as it provides in-depth analysis of any influencer's account — including metrics like engagement rate, top posts, paid post performance, audience demographic, likes, and account growth.

You can monitor all your influencer marketing campaigns through automated content tracking. The software tracks and collects all the sponsored content by the influencer you partner with, removing the need to check influencer content manually.

Modash vs Influencity

• Modash provides dedicated customer success managers for all its customers (including calls), regardless of plan (only available from $348/mo+ with Influencity).
• Modash has unlimited influencer lists for all plans, while Influencity offers only 1 influencer list for its basic plan.
• With Modash, you can analyze more profiles per dollar spent on each plan compared to Influencity.
• Influencity provides shareable report links for campaign monitoring, while Modash doesn't have that feature.  

Pricing

Modash provides a 14-day free trial to help you explore the platform and try all the features. Plans start from $299/month (paid monthly) or $199/month (paid annually). Check out pricing here, or sign up for a free trial (no credit card needed).

2. Grin

Best for: Direct-to-consumer (DTC) and eCommerce businesses

Free trial: No

Starting price: On request

Features of Grin

Grin is a influencer marketing platform designed explicitly for eCommerce influencer marketing. It has excellent workflow tools & integrations for eCommerce, but limited influencer discovery.

Grin provides tools for managing influencer campaigns, including communication with influencers, content approval, and tracking campaign performance. You can also ship products to creators, generate unique discount codes and UTM links, and track sales for affiliate commissions.

You can also measure the ROI of each campaign at the individual level and pay influencers within the platform. You can repurpose influencer-generated content into mood boards or video stories to increase reach through Grin.  

The platform also integrates with leading eCommerce platforms like Shopify and Magento and software like Gmail and Klaviyo.

Grin vs. Influencity

• Grin has better customer support than Influencity, and their onboarding support is extremely thorough.
• Both have tools for managing influencer payments. Yet, Influencity's payment management options are more robust, that you can work in 143 currencies.
• Influencity doesn't provide features for rewards management, while Grin does.

Pricing

Grin's pricing is entirely customized based on each business's needs.

See also: Grin alternatives

3. Traackr

Best for: Enterprise-level businesses looking for an all-in-one influencer marketing platform (especially beauty brands)

Free trial: Yes

Starting price: Starts from $20,000/year

Features of Traackr

Traackr is one of the oldest influencer marketing platforms and offers a range of features and capabilities to help businesses identify, engage, and manage relationships with influencers.

You can use various filters to discover influencers, including job title, influencer demographics, follower count, and engagement rate. Traackr's "Audience Attribute" tool lets you add audience filters like gender, age, interests, brand affinity, and income level.

Traackr allows you to create and manage influencer campaigns, including setting goals, creating content briefs, and tracking campaign performance.

With in-depth benchmarking, you can understand how your brand stands out compared to your competitors. You can also find creators already talking about your brand organically on all social platforms and send them an outreach email.

A stand-out feature of Traackr is that it helps businesses ensure compliance with FTC regulations and other legal requirements related to influencer marketing. Traackr allows brands to work with global influencers as its network spans 50 countries while the platform is accessible in 26 languages.

Traackr vs. Influencity

• Traackr provides automated workflows and campaign tracking. Influencity has very limited campaign management.
• Traackr provides competitive analysis and benchmarking against industry standards.
• Traackr does not explicitly mention fraud detection as a feature but ensures compliance with regulatory authorities.

Pricing

Traackr's pricing starts from $20,000 per year.

See also: Traackr alternatives

4. Aspire

Best for: High-growth enterprise companies with huge influencer marketing campaigns

Free trial: No

Starting price: On request

Features of Aspire

Aspire is an influencer marketing platform designed for large eCommerce brands. You can find influencers and reach out to them through the platform. Aspire helps build long-term influencer relationships by letting you plan campaigns, send payments, and approve content.

Aspire lets you find influencers through six ways:

• Influencer search engine: Filter millions of pre-vetted influencers by account analytics and audience demographics
• Creator Marketplace: Post your upcoming campaigns on Aspire's Creator Marketplace and receive applications from influencers
• Branded application pages: Create a bespoke landing page via Aspire to find influencers
• eCommerce integration: Identify existing customers who have a growing platform on social media by integrating your Shopify or WooCommerce store
• Social listening: Connect your socials through the platform's social listening tool to pinpoint your brand's biggest advocates
• Chrome extension: Invite and import influencers to your upcoming campaigns without leaving the page

The platform allows you to monitor metrics like engagement, sales, CPA, and ROAS at a glance and adjust your future campaigns accordingly. You can also generate shareable reports that track the most important KPIs to show how well your campaigns are performing.

Aspire vs. Influencity

• The team at Aspire is actively involved in onboarding and training new customers — no matter the plan the client is on. Influencity doesn't provide customer support for clients on basic plans.
• Aspire provides features for content creation, workflow management, and communication with influencers. In contrast, Influencity doesn't provide workflow management.

Pricing

Aspire's pricing is available on request.

5. Upfluence

Best for: Direct-to-consumer and eCommerce brands

Free trial: No

Starting price: On request

Features of Upfluence

Upfluence is an influencer marketing platform designed to build genuine connections between brands and influencers. With a database of 4 million influencers, it helps you find and analyze the best fit for your brand.

You can also link your eCommerce store and use the "Reveal" feature to identify influencers visiting your website, encouraging them to share their social media handles. The platform integrates with popular tools like HubSpot, Shopify, Stripe, and Mailchimp for seamless management.

Upfluence makes influencer payments easier by sending requests to collect invoices and tax documents. Additionally, you can create custom workflows, generate individual affiliate links and unique coupon codes, and manage product seeding.

Upfluence's social listening tool lets you monitor your competitors and their mentions, specific influencers, or hashtags. You can also track campaign-specific hashtags used by your influencers to get an idea of how your campaigns are doing.

Upfluence vs. Influencity

• Upfluence has an AI-powered algorithm to help brands find the most suitable influencers for their campaigns.
• Upfluence provides a comprehensive suite of campaign management tools to manage influencer collaborations, track content creation and approval, and contract management.

Pricing

Upfluence's pricing is available on request, and their minimum contract is 12 months.

See also: Upfluence alternatives

6. Meltwater

Best for: Mid to large businesses — mainly focused on eCommerce

Free trial: No

Starting price: On request

Features of Meltwater

Meltwater is a media intelligence platform that provides tools for media monitoring, social listening, influencer marketing, and social media management. It helps businesses keep track of media coverage, understand public sentiment, and gain insights into customer behavior.

With real-time monitoring of news, social media, and other online sources, Meltwater supports organizations in managing their brand reputation and making informed decisions. The platform also offers a unified space to find, evaluate, manage, and measure influencers. With access to 30 million profiles, you can easily find creators that match your specific needs.

Meltwater vs. Influencity

• Meltwater is focused on large businesses, while Influencity caters to SMBs and freelance influencers as well.
• Meltwater goes beyond influencer marketing, that it also covers media monitoring, social listening, consumer insights, and more, unlike Influencity.

Pricing

Meltwater's pricing isn't publicly available.

7. Everflow

Best for: eCommerce brands, agencies, and ad networks

Free trial: No

Starting price: On request

Features of Everflow

Everflow is a partner and performance marketing platform designed to help businesses track, manage, and optimize their partnerships and marketing campaigns. It provides a comprehensive suite of tools to monitor affiliate, influencer, and referral marketing efforts.

Everflow offers advanced tracking capabilities that allow businesses to fully understand the engagement and revenue generated from each partner and marketing channel. It captures the complete value driven by marketing efforts through first-party tracking, view-through attribution, tracking QR codes, coupon code tracking, and organic tracking. This ensures reliable, cookie-less, first-party data collection, providing a detailed view of marketing performance.

The platform integrates with 40+ apps, including BigCommerce, Shopify, Hubspot, Gorgias, Segment, and many more.

Everflow vs. Influencity

• Everflow focuses on performance marketing across affiliates, influencers, and more, whereas Influencity dpecializes in influencer marketing campaigns and analytics.
• Everflow includes advanced tracking options like QR codes and coupon code tracking.

Pricing

Everflow's pricing is available on request, and keep in mind that they require a 6-month commitment for their plans.

8. HypeAuditor

Best for: Medium to large businesses looking to take their influencer marketing to the next level

Free trial: No

Starting price: On request

Features of HypeAuditor

HypeAuditor is one of the most comprehensive influencer marketing platforms to help you discover influencers, manage and track campaigns, and perform competitor analysis.

It has an extensive database of 175M+ influencers, and you can search for influencers with various filters, including growth rate, followers, niche, and location. It analyzes fake followers and determines an influencer account's audience quality.

The tool lets you analyze influencer profiles by providing in-depth details on audience location, age-gender split, authenticity, reachability, overall audience quality, and 35+ in-depth metrics.

With HypeAuditor, you can create and manage influencer campaigns, set specific goals, create content briefs, and track their performance. The platform also allows you to spot emerging trends, analyze how your competitors approach influencer marketing, and compare the performance of multiple brands’ campaigns.

What else I like is that HypeAuditor integrates with your Shopify account, making it easy to find influencers, run campaigns, and measure total clicks, sales, and ROI for each influencer.

HypeAuditor vs. Influencity

• HypeAuditor doesn't provide in-depth reports, and users have to add screenshots to reports themselves.
• HypeAuditor lets you approve influencer content within the platform.
• You can schedule campaigns in HypeAuditor, while Influencity doesn't provide that.
• Influencity doesn't let you pay influencers within the platform, in contrast to HypeAuditor.

Pricing

Hypeauditor’s pricing is available on request.

See also: Hypeauditor alternatives

9. NeoReach

Best for: Large brands and influencer marketing agencies

Free trial: No

Starting price: On request

Features of NeoReach

NeoReach is an influencer marketing platform that helps brands find, manage, and track influencer partnerships.

You can also track historical data on an influencer's audience growth to find any abnormal growth or negative trends on the account.

The platform lets you manage campaigns by acting as a centralized communications hub — from initial outreach and negotiation to influencer activation. You can also boost campaign performance through A/B testing and audience targeting.

One of NeoReach's key features is its fraud detection system. By analyzing engagement patterns, follower growth, and other critical metrics, it efficiently spots potentially fake or fraudulent followers, ensuring you work with influencers who have authentic audiences.

NeoReach vs. Influencity

• NeoReach generally targets larger enterprises with its pricing, whereas Influencity offers more flexible options suitable for small to medium-sized businesses.
• NeoReach provides in-depth analytics and reporting on campaign performance, while Influencity has limited tracking.

Pricing

NeoReach's pricing is available on request.

10. CreatorIQ

Best for: Enterprise-level businesses with a huge influencer marketing budget

Free trial: No

Starting price: On request

Features of CreatorIQ

CreatorIQ is a popular end-to-end influencer marketing platform for giant enterprises. It integrates directly with social media platform APIs and uses AI to analyze over 1 billion public social accounts.

With over 15 million influencer accounts currently listed on the platform, the AI-powered algorithm uses a "content-first" approach to analyze profiles based on relevancy. The "Integrity Quotient" shows the authenticity of an influencer's followers.  

CreatorIQ allows you to set up a fully customizable, white-labeled private portal where you can work directly with your influencers. They register with your brand and complete an onboarding process.

Unlike other platforms, CreatorIQ helps you build your own marketplace over time. Influencers log into your portal to view current opportunities with your brand, ensuring they are prepared to create content since all forms, information, and campaign briefs are completed before you even reach out to them.

CreatorIQ vs. Influencity

• Influencity is better suited for small businesses, while CreatorIQ is specifically for large brands with multiple influencer marketing campaigns.
• Influencity is easier to set up and use, while CreatorIQ is not for marketers new to influencer marketing.
• CreatorIQ provides better customer support, while Influencity doesn't.  

Pricing

CreatorIQ's pricing is only available on request.

Ready to try out these Infleuncity alternatives?

All the influencer marketing platforms mentioned above are great for different businesses and use cases. List all your requirements and what you're looking for in an influencer marketing platform.

It will help you shortlist a few tools, and you can check out their free trials or demos to get a feel for each platform.

And if you're looking for a complete influencer marketing platform and have a small budget, check out Modash. It has everything you need to find influencers, analyze their profiles, track content, and give you all the essential metrics.

Sign up today to avail your 14-day free trial.