Selecting the right marketing tools for your Shopify store is critical to the success and growth of your business. With thousands of tools on the market, deciding the best one for your marketing needs can be challenging.

Especially if you're a small business owner, the cost of these marketing tools alone can be overwhelming, and you might now know where to look to get the best suggestions.

To make things easier for you, we've curated a list of 10 Shopify marketing tools with diverse use cases to help you make the best choice. Let's have a look!

12 Shopify marketing tools to streamline your marketing

1. Klaviyo
2. Buffer
3. Automizely
4. Instafeed
5. Carro
6. Adroll
7. Vimeo
8. Yotpo
9. Tidio
10. Postscript
11. OrderGroove
12. Beaconstac

Let’s have a look at these marketing tools in detail below.

1. Klaviyo

Use cases: Send highly personalized emails, track your ROI, and build customer loyalty

Type of platform: Standalone SaaS and Klaviyo Shopify app

Free trial: No, but a free plan is available with all the basic features

Starting price: $20/month

Features

Klaviyo is an email and SMS marketing tool for eCommerce businesses that helps you deliver personalized experiences.

Klaviyo includes pre-built email flows with defined triggers and timelines for the most popular campaigns like abandoned cart reminders, post-purchase thank you messages, product reviews, and welcome series for new subscribers.

One of the best things about Klaviyo is that you can test up to 25 variations of the same email to see which one will give you the best results. Still, it doesn't allow A/B testing in drip campaigns or multivariate testing (testing multiple variables at the same time).

Klaviyo seamlessly integrates with Shopify and collects and stores your customer data from the Shopify store within the platform. This data is critical for segmentation, personalizing content, and implementing trigger emails.

You can also get real-time revenue data per automation, campaign, segment, and channel and learn how your campaigns perform.

Pricing

The pricing depends on the number of contacts and emails sent and starts at $20/month. Klaviyo also offers you a free plan with basic features with a limit of 500 emails.

2. Buffer

Use cases: Schedule, publish, and analyze your social media posts

Type of platform: Standalone SaaS

Free trial: No, but a free plan is available

Starting price: $5/month

Features

Buffer is a social media management tool that allows you to schedule posts on all major platforms.

You can auto-publish your posts, carousels, and reels directly to Instagram and include a first comment when you schedule posts. For TikTok, you can plan and set reminders for your Stories and videos and receive a mobile notification when it's time to share.

Buffer also makes it easy for your team to create drafts, get feedback, and review posts. With detailed analytics, you can compare paid vs. organic results of sponsored posts, track key engagement metrics for each social account, and build fully customized reports.

You can view your unanswered comments, see important queries from the audience, and reply accordingly from the app.

Buffer also integrates with Shopify and provides metrics to understand your store better. You can see which social media channel is driving the highest number of customers and resulting in more sales.

Pricing

Buffer provides a free plan with basic features that allows you to manage three channels. Pricing starts from $5/month, and you can select from three pricing plans — Essentials ($5), Team ($10), and Agency ($100).

3. Automizely

Use cases: Market your eCommerce store through email, SMS, and popups

Type of platform: Shopify app

Free trial: Yes

Starting price: $11/month

Features

Automizely is a comprehensive marketing platform for eCommerce businesses. As a Shopify app, it's built to help your store perform better, increase ROI, and drive brand loyalty.

Let's have a look at some of the features Automizely provides:

• Automated flows: Send emails based on customer behavior and increase sales
• Popups: Launch scenario-based popups like spin the wheel and collect leads
• SMS: Send personalized text messages to welcome new subscribers, inform them of a sale, or recover abandoned cart
• Built-in CRM: With AI-predictive demographics, you can launch personalized campaigns for different segments
• Web-push notifications: Send personalized promotional messages with discounts and offers

Automizely also offers features specific to the Shopify store, like a countdown timer, sales stickers, trust badges, free shipping and announcement bars, and coupon management.

With AI-powered product recommendations, you can improve discoverability and increase sales by showing popular products as recommendations.

Pricing

You can avail of a free trial for 7 days to learn more about the platform. Automizely also offers you a free plan with 300 contacts and basic features. Pricing starts from $11/month, and there are three pricing plans — Essentials, Pro, and Premium.

5. Instafeed

Use cases: Display custom shoppable Instagram Feeds on your store

Type of platform: Shopify app

Free trial: Yes

Starting price: $5.99/month

Features

Instafeed is a Shopify app that lets you integrate your Instagram feed directly into your store.

Most small businesses start from Instagram, and it's highly likely that your brand has already posted a lot of high-quality content on the platform. So, it makes sense to use this content on your store to build social proof, convert your store visitors into customers and increase your Instagram followers.

You can customize the look of your feed to match your store's aesthetic. You can show photos, videos, or Reels in a grid or slider layout with custom rows and columns for mobile.

Instafeed also makes sure your store always has fresh new content directly from your Instagram. By tagging multiple products on your post, you can create shoppable Instagram feeds and let your customers easily purchase products.

With a manual or auto-optimized layout, you are in total control of how your feed looks and what content is displayed.

Pricing

A forever-free plan is available with all the basic features. Pricing starts from $5.99/month, and you get a 3-day free trial to explore the platform.  

5. Carro

Use cases: Sell products through cross-store selling and collaborating with influencers

Type of platform: Shopify app

Free trial: Yes

Starting price: $50/month

Features

Carro is a cross-store selling and influencer collaboration platform. You can join Carro as an online retailer, product supplier, or both.

If you're a creator, you can transform your fanbase into a business by selling products from top Shopify brands on Carro. With Carro's "Virtual Inventory," you can sell products from top Shopify brands but don't have to purchase inventory or be responsible for fulfilling your fan's orders — all you have to do is pick the products and create content.

Carro allows you to sell more products, expand your catalog, and increase your average order value. Engage with other direct-to-consumer brands and partner together to sell more. You can add products in one click and retail them like any other product in your catalog.

If you're a supplier, Carro opens up various sales channels for you and makes your product available to be sold on thousands of brands and creator stores. You can choose which products to make available to your network, approve or deny retailers, and set your margin.

Carros help you expose your brand to new customers and increase sales. It is free for suppliers to join the network and be listed on partner stores, with a 5% transaction fee on each sale through partnerships.

Pricing

A 7-day free trial is available to help you explore all the features. Pricing starts from $50/month for the Starter plan and $250/month for the Growth plan. You can also get custom pricing based on your business requirements.

6. Adroll

Use cases: Manage ads, send emails, and retarget your customers

Type of platform: Standalone SaaS, integrates with Shopify

Free trial: Yes

Starting price: $36/month

Features

Adroll lets eCommerce brands run display ads, social media ads, and email all from one place. The three main aims of Adroll campaigns include:

• Brand awareness: Put your brand in front of high-intent audiences on top of web and social platforms through contextual and lookalike demographic and interest targeting
• Retarget customers: Identify and reach visitors wherever they go online, on whatever device
• Abandoned cart recovery: With display ads and personalized emails, remind shoppers what they love about the product and convince them to buy from you again

You can automate experiences that lead to fewer abandoned carts based on real-time user behavior, like visitors leaving your site or remaining inactive for a month. When shoppers click on a cart abandonment email or ad, AdRoll automatically rebuilds their order even if they filled their cart on a different device.

With in-depth reporting, you can see the frequency, spending, and benchmarks of each campaign. You can also see the percentage change — positive or negative — for each metric and see tangible insights on where to shift your budget.

AdRoll makes it easy to see all the campaigns across multiple channels, analyze performance, gather insights, and improve results.

You can connect your Shopify store to AdRoll, and it will automatically import your product feed to generate dynamic ads. The platform also analyzes your store data and shopper behavior to personalize campaign setup and auto-optimize performance.

Pricing

Pricing depends on the number of ads you want to run and your monthly visitors. For marketing, pricing starts from $36/month for 1000 monthly visitors. You follow a pay-as-you-go pricing model. There's a 30-day free trial and a $75 ad credit when you first sign up.

7. Vimeo

Use cases: Create high-quality videos to increase sales

Type of platform: Standalone SaaS and Shopify app

Free trial: Yes

Starting price: $12/month

Features

Vimeo is an easy video maker that lets you quickly make, edit, and share videos.

You can choose from thousands of professionally designed, ready-to-go templates or start from scratch. With animated graphics, filters, and layouts, you can create a high-quality video of your products in a couple of minutes. Vimeo also lets you add your logo to the videos.

You can bring your vision to life with editing tools like cropping, trimming, snap-to-grid, and text animation and highlight. The Shopify app also lets you turn your product listings and photos into videos.

You can create videos in three sizes — landscape, square, and portrait. After you have edited your video, you can publish it across all your social channels, download it, and embed it anywhere on your website or Shopify store.  

With Vimeo analytics, you can see how your videos perform across your website, social channels, and anywhere embedded online.

Pricing

Vimeo Basic is a free forever plan with limited features. Pricing starts from $7/month for the Plus plan. There are three more plans available — Pro ($20), Business ($50), and Premium ($75).

8. Yotpo

Use cases: Send text messages, reward customers, and showcase authentic reviews  

Type of platform: Standalone SaaS and Shopify app

Free trial: No

Starting price: $19/month

Features

Yotpo is a platform that provides customers with a personalized experience through email and SMS, reviews, and rewards.

You can easily craft, personalize, and A/B test email and SMS campaigns to notify subscribers about product releases, sales, exclusive offers, and more. With accelerated mobile checkout, you can guide customers from product discovery to purchase faster by allowing them to simply click to buy via SMS.

Yotpo enables you to collect customer reviews through SMS, emails, review prompts, photo and video requests, and custom questions to gather unique insights.

Customers can earn and redeem points with 20+ out-of-the-box campaigns, ultimately driving repeat purchases, increasing LTV, and boosting engagement. You can also deploy a tiered program based on points, spending, or referrals.

With Yotpo, you can incorporate your referral program throughout the customer journey. You can also monitor and evaluate your referral program performance through the ROI dashboard and advanced analytics.

Pricing

Yotpo offers a free plan with limited features. Pricing starts from $19/month for the Growth plan and goes as high as $199/month for the Enterprise plan. You can also get custom pricing based on your business needs.

9. Tidio

Use cases: Provide exceptional customer experience through live chat, chatbots, and multichannel communication.

Type of platform: Shopify app and SaaS plug-in

Free trial: Yes

Starting price: $15.83/month

Features

Tidio provides outstanding customer service and focuses on increasing sales, building brand loyalty, and ensuring customer satisfaction.

Through live chat, you can respond to your customers before they decide to buy elsewhere and decrease the response time to under three minutes. With live chat, engage them in conversations, answer questions, and increase sales.

Tidio allows you to automate up to 47% of repetitive answers about shipping, order status, or product availability. By previewing carts and checking order history, you can recommend products directly in the chat through the platform. You can also send discounts and respond to purchase-related questions faster.

With a sales chatbot, you can set up personalized messages offering discounts to new and returning visitors, recommend products, and stop customers from abandoning carts by giving them a better offer.  

Pricing

Tidio offers a free plan and a free trial. The pricing structure has three plans — Communicator ($15.83), Chatbots ($32.50), and Tidio+ ($240.83).  

10. Postscript

Use cases: Increase sales with SMS marketing

Type of platform: Shopify app

Free trial: Yes

Starting price: $100/month

Features

Postscript is a dedicated SMS marketing app that builds your SMS list, increases sales, and increases customer retention.

You can build your SMS list by capturing phone numbers and emails through desktop and mobile popups customized to your brand. You can also create a landing page with an SMS opt-in form that you can share anywhere.

With Postscript, you can combine 35+ segmentation filters to define your target audience perfectly so you send the right message to the right people every time.

Reach shoppers using their Shopify data with welcome messages, cart abandonment, and browse abandonment automation. You can also send discount codes, new product launch updates, and sales offers.

You can retain customers through timely updates, check-ins, reminders of their previously-bought products running low, and educational content. Tell customers about loyalty reward programs, how to join them, and how many points they currently have, and remind them to use the rewards.

Pricing

Postscript provides a free plan for 30 days and then costs $0.015/SMS and $0.045/MMS. The paid Growth plan starts from $100/month and gives you $1,000 credit for your first 30 days, while the Professional plan starts from $500/month.

11. OrderGroove

Use cases: Sell products on a recurring basis (subscriptions), customer loyalty, membership programs

‍Type of platform: Standalone SaaS that integrates with Shopify

‍Free trial: No

‍Starting price: $499/month

‍Features

‍Ordergroove's Shopify Subscription App is a game-changer for businesses looking to offer subscription and membership programs. By transforming the shopping experience, companies can boost revenue, retention, and customer loyalty on your Shopify store.

Setting up and managing subscription programs on Shopify is a breeze with Ordergroove's user-friendly interface. Businesses can personalize their offerings based on customer preferences, and seamless integration with Shopify ensures smooth operations and high customer satisfaction.

Ordergroove's powerful analytics suite helps businesses optimize their subscription programs by providing real-time data and insights. Companies can track key performance indicators such as churn rates, customer lifetime value, and average revenue per user to evaluate success and identify areas for improvement.Security and compliance are top priorities for Ordergroove. With adherence to industry-leading security standards like PCI DSS and GDPR, businesses can trust that transactions and customer data are well-protected.

An excellent choice for businesses aiming to launch or grow their subscription and membership programs, Ordergroove is a great choice. Its user-friendly interface, personalization capabilities, seamless integrations, and advanced analytics enable companies to create engaging, revenue-generating experiences for their customers.

12. Uniqode (formerly Beaconstac)

Use cases: Create different types of QR Codes for marketing, digital business cards for networking

Type of platform: Independent software

Free trial: Yes

Starting price: $5/month

Features

Uniqode's core feature is it's QR Code Generator, which can create different types of QR Codes for varied campaigns and track and monitor them right from the dashboard effortlessly.

The solution offers bulk QR code generation, where you can create 2000+ QR codes in minutes. It also offers a real-time scannability score to ensure you only deploy a working QR code, elevating your overall customer experience.

You can customize the QR code based on your branding guidelines, add your logo, and custom domain and white label for maximum brand assurance.

Uniqode also offers integration with 5000+ CRMs, sales, and HR tools. You can implement them on your Shopify store and redirect users to your social media accounts, promotional offers, landing pages, discount codes, etc. It is also SOC-2 Type II and GDPR compliant, so users don't have to worry about phishing links or data privacy threats.

Pricing

Uniqode offers a free 14-day trial period to explore all its features. After the trial, you can upgrade to any of the five paid plans they offer, depending on the requirements. The Starter plan is priced at $5/month, and this is the basic plan.

Ready to take your Shopify store to the next level?

Finding the right marketing tool can feel overwhelming — with so many tools out there, you don't know what will work best for your business.

The tools mentioned above cover a wide variety of marketing use cases and are a great addition to your store to fuel your marketing efforts.

Don't forget to explore the platform, use free trials, and learn as much as possible before you decide to use it for your store.