Traackr has been around since 2008, back before influencer marketing was mainstream. If you're looking for an influencer marketing platform, their name might pop up during your search.

They have a feature-rich platform, but their lack of price transparency, long contracts, and focus on the enterprise beauty market might cause you to shop around.

Here's a list of Traackr alternatives to help you in your search for a platform that’s right for you.

Here are the 11 best Traackr alternatives:

1. Modash
2. CreatorIQ
3. BuzzSumo
4. Meltwater
5. Grin
6. Upfluence
7. HypeAuditor
8. Awario
9. Influencer
10. Later Influence
11. #paid

Traackr drawbacks: reasons to look for an alternative

Being one of the older influencer marketing tools out there, Traackr boasts some big clients L’Oreal, Wella, and others. Their platform is good, has lots of features, and it's a solid choice for many larger brands. Especially those with 6-7 figure influencer marketing budgets with comprehensive software/automation needs. What about everyone else, though? Here's a few pain points which might lead you to look elsewhere.

Expensive, and lacks transparency

If you’re a small brand, I can tell you right away that Traackr is not for you. It requires a big commitment (both financially and timewise) from the start. Subscriptions are sold on an annual or multi-year basis, and it's not cheap. Pricing is not published publicly on their website. There is no option to pay per month, nor does Traackr offer a free trial.

Limited influencer discovery database

Traackr’s database is not comprehensive. Often, users have to request that an influencer be added to the database to be analyzed. Then, once they’re added, the data is slow to populate. This problem gets worse if you're looking for creators in a small niche or a small country/city. There are other platforms with more profiles listed, without having to manually request profiles be added all the time.

Steep learning curve

Traackr’s user interface is not intuitive and is set up quite differently from other influencer marketing platforms. It may take your team some time to adopt the tool, and get the full benefits.

11 Alternatives to Traackr for influencer marketing

1. Modash

Best for: B2C e-commerce & SaaS companies who want to find, analyze, and monitor influencers at any scale

Free trial: 14 days. Try for free.

Starting price: from $299/month (billed monthly) or $199/month (billed annually). View pricing here, or sign up for a free trial (no credit card needed).

Features

Modash is an influencer marketing platform with features for:

• Finding & filtering influencers (from 200M+ profiles)
• Finding contact details
• Analyzing creators & their audience (locations, demographics, fake followers, engagement rate etc.)
• Monitoring & collecting your partner posts automatically

The Modash discovery tool takes a different approach compared to most platforms. They list every creator across Instagram, YouTube, and TikTok with 1k+ followers. That means your ideal partners are definitely in the database, you just need to apply the right filters to find them. Modash have an excellent support & success team that can help you if you get stuck (no extra cost).

You can also analyze influencers, getting performance data, audience demographics, top content & more (without reaching out to ask them). Here's a snapshot of some of the data available:

Lastly, an automated content monitoring tool makes life easier if you're working with lots of creators. After setup (just a few clicks), it will automatically save every piece of content your influencers post. Even Stories, before they disappear. That means you get all your influencer generated content in one place. Ready to report, analyze, or repurpose as needed.

As well as the platform, Modash also has an influencer API product so you can integrate their data with your other systems/tools, or even power your own products.

Modash vs Traackr

• Modash already lists literally every creator with 1k+ followers, so you don't have to add profiles. There are 200M+ creators in the database, and it grows every day.
• Modash offers a free trial, transparent pricing, and monthly payment options from $299/month.
• Traackr has more features overall. For example, it can help you build an affiliate program, which Modash lacks.

2. CreatorIQ

Best for: Large agencies and brands who want an end-to-end platform.

Free trial: Yes

Starting price: On request

Features

With over 15 million influencer accounts indexed on CreatorIQ, discovery starts with a content-first approach. This means that its AI goes beyond looking at keywords and bios and instead looks at content like images, location, and even emojis, which are then indexed and become searchable.

CreatorIQ has all of the features you’d come to expect in an influencer marketing platform, like fake follower check, campaign management, customized reporting, etc. But what makes it stand out from the rest is that influencers you want to work with register on CreatorIQ via your brand’s portal, allowing you to create a community of influencers in your own private marketplace.

CreatorIQ vs Traackr

• CreatorIQ’s database is indexed by algorithm, offering much more relevant choice in discovery than Traackr’s influencer database.
• While the discovery process might initially feel overwhelming, CreatorIQ’s platform is significantly more user-friendly than Traackr’s. When you're ready to collaborate with an influencer, everything is set—the necessary paperwork is completed before you reach out.
• Both platforms lack clear transparency regarding pricing.

3. BuzzSumo

Best for: Researching popular influencer content

Free trial: Yes, 7 days

Starting price: Starting from $199/month

Features

BuzzSumo is not an influencer marketing platform, but it can be used to track influencers. We've decided to include it here because content marketing is an important part of influencer marketing and this platform could be a good addition to your influencer marketing strategy. BuzzSumo’s database of content is where you’ll come for inspiration and research.

The platform is divided into four main sections: Projects, Content Research, Influencers, and Monitoring. Its Question Analyzer scans thousands of online forums to show what people are asking about a given topic. With these insights, you can modify your content toward becoming an expert on said topic.

The Alerts tool is similar to a listening feature where you can customize alerts to stay on top of new content and find inspiration for your own.

BuzzSumo vs Traackr

• BuzzSumo provides an API and a Chrome extension, enabling content analysis directly on any webpage without switching between the app and browser.
• These tools serve different purposes: BuzzSumo focuses on content performance, while Traackr provides in-depth audience data.
• BuzzSumo’s advanced search function is rather difficult to use, especially if you’re not familiar with boolean search operators.
• Traackr offers a more comprehensive solution for influencer marketing.

4. Meltwater

Best for: Medium sized brands looking for an end-to-end influencer marketing platform

Free trial: No

Starting price: On request

Features

Meltwater is a comprehensive media intelligence platform that offers tools for media monitoring, social listening, influencer marketing, and social media management. It helps businesses track media coverage, analyze public sentiment, and gain insights into customer behavior.

The platform provides real-time monitoring of news, social media, and other online sources to help organizations manage their brand reputation and make data-driven decisions.

Meltwater offers a unified platform where you can recruit, vet, manage, and measure influencers. It provides access to 30 million profiles, allowing you to find the perfect creators that align with your specific criteria.

Some of Meltwater's standout features include AI-powered search for finding influencers, real-time reporting to track performance, in-app contracts and payments for seamless collaboration, and branded recruitment pages.

Meltwater vs Traackr

• Meltwater uses AI-powered search, while Traackr emphasizes in-depth audience insights and influencer data.
• Meltwater streamlines collaboration with built-in contracts and payment options, whereas Traackr is more robust in managing influencer relationships.
• Both platforms provide real-time analytics.

5. Grin

Best for: End-to-end influencer marketing for large e-commerce businesses.

Free trial: No

Starting price: On request

Features

Grin is an influencer marketing platform designed to help eCommerce brands manage and scale their influencer programs. It integrates withShopify, Magento, and WooCommerce. This allows you to not only engage with influencers but also handle product shipments, create discount codes, track sales for commissions, and much more. Discovery is effortless, with Grin identifying potential influencers from your existing customer base.

You can easily manage campaigns and track their progress. All of the data comes together in easy-to-read reports, and you’ll get an understanding of your true ROI with real-time tracking of sales and referrals.

Grin vs Traackr

• Both platforms lack transparency in pricing.
• While both platforms have a limited influencer database, Grin claims 100M influencers, including 37M+ with email addresses, but the number of relevant influencers significantly reduces as you refine your search.
• Grin offers extensive integrations with e-commerce platforms, email systems, and chat tools, simplifying influencer network growth. Traackr, however, is missing many of these integrations.

See also: Grin alternatives

6. Upfluence

Best for: Large brands looking for an all-in-one influencer marketing solution with a hands-off approach.

Free trial: No

Starting price: On request

Features

Upfluence is an influencer marketing platform designed to help brands identify, engage, and manage influencers across various social media platforms.

Upfluence offers tools like advanced search filters, influencer outreach automation, campaign tracking, and ROI analytics. It also integrates with e-commerce systems, enabling brands to connect with influencers who are already customers and drive authentic collaborations.

What I like about Upfluence is its automated product seeding feature. It allows influencers to select products directly from your real-time updated e-commerce stock. Orders are sent to your shop with the correct size, color, and product in just one click. You can also control how many products influencers can choose or set a maximum total value for their selection.

The platform is really aimed at scaling influencer marketing efforts and optimizing ROI for brands.

Upfluence vs Traackr

• Both platforms lack transparency in pricing and require a minimum 12-month contract.

See also: Upfluence alternatives

7. Hypeauditor

Best for: Medium to large size brands looking for market insights.

Free trial: No

Starting price: On request

Features

HypeAuditor is an influencer marketing platform that helps brands manage and discover influencers, offering access to a database of over 175.4 million profiles. It provides tools for recruiting influencers, analyzing their performance and authenticity, and managing influencer relationships.

The platform also supports influencer outreach, helping brands connect with the right creators to run successful campaigns while ensuring transparency and data-driven decisions.

HypeAuditor provides professional services for influencer marketing, where their team manages campaigns or offers specific guidance. They assist with everything from full campaign management to more focused support.

Hypeauditor vs Traackr

• Hypeauditor’s platform is user-friendly, so you can get started without any time wasted on learning.
• Hypeauditor lets you pay monthly without having to commit to a 1-year contract like with Traackr.
• The reporting feature in Hypeauditor may be difficult to navigate.

See also: Hypeauditor alternatives.

8. Awario

Best for: A social listening tool for brands of all sizes

Free trial: Yes

Starting price: From €49/month

Features

Awario stands out from the other platforms on this list because it functions differently. It's primarily a social listening tool, useful for influencer discovery by tracking mentions and keywords.

However, it lacks audience filters. Social listening is crucial in influencer marketing as it helps gauge campaign impact through interactions.

Essentially, you're monitoring brand mentions to respond quickly, generate leads, refine your strategy, and enhance customer experience. When combined with a traditional influencer marketing platform, Awario gives you a more complete view of your campaign's performance.

Awario vs Traackr

• Awario’s reasonable pricing starting from $49/month means it’s affordable to be used together with another influencer marketing platform to give you an even bigger picture of the impact of your campaigns.
• Most tools like Traackr rely on their database to find influencers, but Awario searches relevant keywords from the web to compile a list of influencers.
• Awario is not a full influencer marketing platform.

9. Influencer

Best for: Medium to large brands looking for an all-in-one influencer marketing platform.

Free trial: No

Starting price: On request

Features

Another tool in my list, Influencer, starts by helping you craft a content strategy based on industry trends and its own data. The goal is to foster meaningful connections between brands and influencers to "create waves of influence." This approach provides detailed insights into your reach, tracking all key campaign metrics.

Influencer evaluates audience preferences to recommend creators that align with your brand. Their unique impact rate reveals the real value of your content and campaigns, while campaign management is streamlined through their "Waves" technology.

Influencer vs Traackr

• Influencer’s database is limited, as creators must be vetted. 
• Influencer’s platform is intuitive and easy to use.
• Influencer is a relatively new platform and has a boutique feel, which means you can expect more personalized service than some of the more established platforms out there.

10. Later

Best for: Medium to large eCommerce businesses that want to leverage automation in their influencer marketing 

Free trial: No

Starting price: On request

Later Influence, powered by Mavrck, is an influencer marketing platform designed to help brands connect with influencers, manage campaigns, and measure results. It provides tools for influencer discovery, content collaboration, and performance tracking, with a focus on integrating influencer marketing into a brand’s overall social media strategy.

The platform leverages Mavrck’s expertise in identifying the right influencers, automating workflows, and offering data-driven insights to optimize campaigns. It’s particularly useful for brands looking to seamlessly manage influencer relationships and maximize the impact of their marketing efforts across social platforms.

Later Influence integrates with Shopify to simplify product gifting. With this integration, you can connect your Shopify store directly to your Later Influence campaigns, making influencer gifting more convenient. This feature allows you to easily manage and track product gifting as part of your influencer marketing efforts.

Later vs Traackr

• Later Influence emphasizes ease of use for eCommerce-focused influencer campaigns, while Traackr provides a more comprehensive solution for larger, data-driven influencer marketing strategies.
• Both platforms integrate with Shopify.

11. #paid

Best for: SMBs focused on building long-term relationships with content creators

Free trial: No 

Starting price: Unknown

#paid is an influencer marketing platform that connects brands with creators for authentic collaborations. It focuses on simplifying the process of influencer marketing by helping brands discover, collaborate, and manage partnerships with influencers.

#paid uses a unique matchmaking system called "Handraise," where creators express interest in working with a brand, ensuring a more organic fit.

The platform also offers tools for campaign management, content approvals, payment processing, and performance tracking, making it easier for brands to run effective influencer campaigns from start to finish.

#paid vs Traackr 

• While Traackr has a steeper learning curve, #paid is intuitive, making it easy to use and set up quickly.
• Traackr offers a more expensive and comprehensive platform overall, whereas #paid provides a simpler solution.