Modash helps Clay users go to market with access to 250m+ creators 

Clay’s product combines access to 100+ data sources and AI agents, with automated workflows to build any growth use case. Over 5,000+ companies use it to power everything from recurring CRM enrichment to targeted creator outreach.

Users can search multiple providers sequentially to maximize data quality and coverage of their lead information, scale their outreach and automate it based on the data they find. 

The one thing missing? A deep influencer data integration. For a growth marketer, influencer marketing is now an essential channel in the marketing mix and naturally, Clay users wanted to take advantage of it.

So, Clay being Clay, they set out to give it to them. 

“Clay is the tool you go to when you have an idea for how to grow a business. One of those needs for a lot of companies is finding influencers, and they'll now be able to do that using the Modash integration.”

Clay wanted their users to be able to:

• Discover influencers in-app 
• Enrich influencers with more data, to make sure they are the right fit for their campaigns
• Send messages to them, from within a Clay Table

Before integrating technology partners like Modash, Clay’s engineering and partnerships team undergo thorough testing. The partner must cover critical end-user use-case and be reliable at extremely high scale.

Based on the results of this testing, Clay decided to integrate the Modash API so its users can discover over 250m creators, straight from within their own Clay Table. 

The integration allows Clay users to:

• Enrich influencer profiles with in-depth data on metrics such as likes, comments and engagement rates 
• Streamline their workflows by integrating Modash's creator data and analytics directly into their own Clay Table
• Enhance their campaign accuracy by using filters to find influencers whose audiences closely match their target market

Speaking about the partnership, Avery Schrader, CEO of Modash said:

"Clay is what every startup dreams to be. Beautiful, popular and really important to the customers it serves. The quality of its partners is critically important to Clay's ecosystem and we're proud to be the deepest influencer data partner in that ecosystem!"

Clay users love having things in one place. Now, with the Modash API, they are able to access deep creator data and analytics, alongside the other tools they already like to use in their workflow. 

With enriched social data, growth marketers are able to discover influencers who match their target demographics, reduce the time they spend on manual data collection and build data-driven strategies using creators.

Simply put: Clay users can now go really deep into the world of influencers by using the Modash API.