Top 20 London Beauty Influencers on Instagram (Oct 2026)

We found 1361 beauty Influencers in United Kingdom
These influencers mention 'beauty' in their Instagram bio and have audiences primarily in United Kingdom. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
10/22/2026
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1. Elle McNamara

United Kingdom

🦌🧚‍♀️ A less is more approach to beauty julie@bambidoesbeauty.com

Followers
895.7K
Fake followers
29.86%
Engagement rate
1.45%
Average Reel plays
1.2M
Audience gender
female
86.31%
male
13.69%
Engagement rate benchmark
  • Median
Audience location by city
Greater London
13.1%
New York City
3.67%
Los Angeles
2.3%
Melbourne
1.45%
Sydney
1.23%
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2. Francesca Crossan

United Kingdom

Fashion | Beauty | Travel 📧 francesca@nextgenmgmt.co.uk Host @girlsnextdoorshow CEO & co founder @cloudeighteen_ ☁️ Outfits and beauty linked LTK👇🏼

Followers
407.5K
Fake followers
17.62%
Engagement rate
1.94%
Average Reel plays
137K
Audience gender
female
84.66%
male
15.34%
Engagement rate benchmark
  • Median
Audience location by city
Greater London
12.54%
Manchester
2.7%
Glasgow
2.11%
Leeds
1.62%
Dublin
1.55%
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3. megan moore

United Kingdom

Fashion | Beauty | Lifestyle 📍UK 📩megannmooree99@gmail.com

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4. Courtney Smith Durant

United Kingdom

Fashion | Beauty | Home | Cooking Acne-Prone skin honesty 🤍 @courtney_smith1wardrobe

Followers
361.6K
Fake followers
22.9%
Engagement rate
1.54%
Average Reel plays
259.7K
Audience gender
female
88.23%
male
11.77%
Engagement rate benchmark
  • Median
Audience location by city
Greater London
15.63%
Manchester
1.97%
Leeds
1.81%
Liverpool
1.54%
Birmingham
1.29%
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5. Finding the good stuff so you don’t have to

United Kingdom

☁️Being at home maxxing 🏹Homeware | Cleaning | Organising | Beauty ✉️thecobhamhousewife@offlimitsgroup.com 🤍Links to good stuff ↓

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6. Jasmine

United Kingdom

Mrs. Johnson First Time Mum 🤍 | Beauty, Food & Lifestyle Proud Filipina 🇵🇭 | Love is Blind UK Season 1 All enquiries to beth@alphatalentgroup.com

Followers
210.7K
Fake followers
27.33%
Engagement rate
3.78%
Average Reel plays
248.8K
Audience gender
female
87.36%
male
12.64%
Top performing Reels
  1. 129.7K
  2. 77.9K
  3. 73.2K
Engagement rate benchmark
  • Median
Audience location by city
Greater London
22.92%
Los Angeles
4.17%
Manchester
3.13%
New York City
2.6%
Chicago
2.6%
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7. georgia sian

United Kingdom

📍uk fashion, beauty & lifestyle | outfit inspo @fashionnova 💌 georgia.sian@flairmgmt.com shop my outfits ↓

Followers
170.4K
Fake followers
36.78%
Engagement rate
1.11%
Average Reel plays
50.5K
Audience gender
female
51.7%
male
48.3%
Engagement rate benchmark
  • Median
Audience location by city
Greater London
10.22%
Manchester
4.37%
Birmingham
2.53%
Leeds
1.7%
Liverpool
1.65%
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8. shini

United Kingdom

special interests include: beauty, books and presenting blue peter <3 📧: shini@insanityhq.com

Followers
161.6K
Fake followers
13.47%
Engagement rate
3.07%
Average Reel plays
135.9K
Audience gender
female
61.09%
male
38.91%
Engagement rate benchmark
  • Median
Audience location by city
Greater London
11.06%
Birmingham
7.45%
Manchester
4.29%
Wolverhampton
2.48%
Liverpool
2.26%
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9. Em Sheldon

United Kingdom

em not emily. carb enthusiast. wellness,beauty,travel,fitness,food. Cosmo & InStyle award winning creator LDN | NYC ✉️ emtalks@gmail.com | @emshelhome

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11. Bianca Westwood - Fashion | Beauty | Travel

United Kingdom

Your midlife bestie. Styling affordable fashion for women. Surviving menopause. Animal advocate. Broadcaster/event host. 📧 alex@reigatecreative.co.uk

Followers
139K
Fake followers
26.9%
Engagement rate
1.2%
Average Reel plays
53.1K
Audience gender
female
5.69%
male
94.31%
Top performing Reels
  1. 17.1K
  2. 10.3K
  3. Fortunately I didn’t hear it myself. A friend told me later that day & I was absolutely mortified. I was sure that everyone was laughing at me. I never spoke about it since. I look at that girl now & I just feel sorry for her. Leading up to the final was really stressful & I wasn’t eating. I was 26 but very inexperienced & naive for my age. I didn’t really wear makeup, I’d never even plucked my eyebrows before! I had no money, Ronnie’s mum bought me that outfit. I wasn’t even supposed to go down to the Crucible floor but Maria dragged me with her. I won’t tell you what Ronnie said to me when we got there! 🤣 I’m just glad that there was no social media at the time because I probably would have been picked apart. I put that comment behind me & I’ve heard much worse since. Especially being the first woman football reporter on Soccer Saturday, the response was brutal. 25 years on from that final & we’re still attacking women for not having the right face, body or age. Rachel Ward for ageing naturally, the Charlies Angels ladies for having work done, Ariana Grande for losing weight, Nellie Furtado for putting it on. Whatever we do it’s not enough or it’s too much. I’m old enough now to not give a f**k but it would be nice to just let us live however we choose in the skin we’re in. And to the DJ who slagged me off on national radio - I hope you’re pleased with yourself. Muppet. #women #womeninspiringwomen #womenempowerment #strongwomen #womensupportingwomen
    8.4K
Engagement rate benchmark
  • Median
Audience location by city
Greater London
12.05%
Glasgow
1.68%
Birmingham
1.49%
Manchester
1.27%
Liverpool
1.25%
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12. V. — VANESSA ROSE

United Kingdom

Your Wardrobe Inspo for Mixing High Street + High End Fashion + Interiors + Beauty • All Links Below ✉️ vanessa@morganmanagement.co.uk

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13. Mallory Launchbury

United Kingdom

Fashion | Beauty | family life | Travel Wife and Mum of 4 👧🏼👦🏼👦🏼👶🏼 Contact mallory@mokkingbird.com Shop my looks ⬇️

Followers
108.7K
Fake followers
17.74%
Engagement rate
1.45%
Average Reel plays
114K
Audience gender
female
94.28%
male
5.72%
Engagement rate benchmark
  • Median
Audience location by city
Greater London
14.75%
City of Bristol
2.66%
Manchester
2.06%
Birmingham
1.82%
Leeds
1.65%
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14. Nadia Abdullah

United Kingdom

Lifestyle, Beauty, Family & Food 📍UK 🇬🇧 Founder @malikaatofficial Home Account @nadooshhome 💌 nadoosh@mcsaatchimum.com

Followers
108.7K
Fake followers
39.32%
Engagement rate
1.29%
Average Reel plays
50.8K
Audience gender
female
90.44%
male
9.56%
Top performing Reels
  1. 87.4K
  2. 6.6K
  3. 5.9K
Engagement rate benchmark
  • Median
Audience location by city
Greater London
10.2%
Birmingham
3.24%
Liverpool
3.15%
Dubai
2.8%
Manchester
1.97%
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15. Winnie Lam

United Kingdom

🇬🇧 Winnie Moments | London Events | Family Experiences | Lifestyle | Travel | Hotels | Beauty | Foodie Moments | UGC 📧winniefoodiemoments@gmail.com

Followers
82.3K
Fake followers
19.17%
Engagement rate
1.06%
Average Reel plays
21.7K
Audience gender
female
55.43%
male
44.57%
Top performing Reels
  1. HAPPY #ESEA MONTH! 💛 Fancy winning this unique and luxurious GOUQI Dragon Dim Sum Afternoon Tea Experience for Two at an Award Winning Fine Dining Chinese Restaurant?🐉🫖🥟🍰🥂 Well, you might be in luck because I have another incredible giveaway! 🥰 I've teamed up with @gouqilondon to give ONE LUCKY WINNER the chance to WIN this boujee Dim Sum experience for two, located in Trafalgar Square ✨️ This is not your typical afternoon tea, using premium produce sourced from around the globe, delivering exquisite tastes and textures, taking its name from the superfood "goji berry", Gouqi is owned by @cheftongcheehwee, former Group Executive Head Chef of Hakkasan group 🌟👏🏼 🌟 GIVEAWAY PRIZE: Gouqi Dragon Afternoon Tea for 2 (T&C's in📌comments below👇🏻) - Premium Jasmine Tea Dragon Pearls Fujian ROYAL DIM SUM QUARTET - Black Truffle Har Gau - XO King Crab Dumpling - Octopus, Prawn - Spinach Dumpling - Crispy Iberico Pork Belly - Honey Glazed Iberico Char Siu - Angus Tenderloin Beef w/Black Pepper Sauce - Sesame Prawn Toast - Salt n' Pepper Squid Stuffed w/Minced Prawn - Chargrilled Octopus w/Sweet Soy & Golden Garlic - Drunken Chicken Roll w/Mung Bean Noodle - Botan Prawn Tartare w/Mango & Pink Grapefruit DESSERT - Gouqi Symphony No.3 - Tropical Dragon, Coconut, Lychee & Dragon Fruit - Midnight Sun, Mango, Black Sesame & Passion Fruit - Lucky Dragon, Kumquat, Coffee & Cinnamon - @saichodrinks Sparkling Jasmine Tea For your chance to WIN, you must follow these simple rules: 1️⃣ LIKE and SAVE this reel 2️⃣ Follow BOTH @winniefoodiemoments & @gouqilondon [we will be checking] 👀 3️⃣ TAG someone who would love this afternoon tea in the comment below. One tag per comment, but you can enter as many times as you like! Unlimited Entries! SO GO CRAZY! 4️⃣ SHARE this post on your IG stories for 3 BONUS ENTRIES, tagging both our accounts so we can see [optional] (If your profile is private, please send me a screenshot) 📅 Competition ends on THURS 12TH SEPT. The winner will be selected from a random generator & contacted via DM 📩 GOOD LUCK EVERYONE!🤞🏼 📍Gouqi Restaurant - 25-34 Cockspur St, London SW1Y 5BN *invite #Gouqi #ChineseFineDining #ESEAeats
    22.7K
  2. 1.3K
  3. ✨ * S C R E A M I N G * London was filled with the spirit of Maui! 🌊🪝 What an unforgettable day to be invited to the exclusive Moana Experience in London, knowing that we are the biggest Moana fans! 🥹🫶🏼💙🌺✨ Super grateful we got to be part of such a special day! ❤️🌀🐚🌴🌺💙🌊✨️🙏 It was truly one of the best days we've ever had, and we'll cherish the memories forever! We can't thank youu all enough 🥹🫶🏼 It was also such an honour to meet the legend himself, Dwayne @therock Johnson, again! 🤩 And to meet the wonderful @catherinelagaaia, @auliicravalho, and Moana director Thomas Kail was truly a pinch-me moment. Seeing them all made the day even more special and created another magical memory for Rosabella and Benji that we'll cherish forever. ✨🌺 One of the highlights of the day was when the Rock signed Rosabella's Moana T-shirt and told her how she has a really beautiful name. 🥹 Honestly, the coolest man on the planet...😭😭😭🫶🏼🫶🏼 (Please excuse my annoying voice and scream in the background, I was way too excited) 😂🤣😂🤭 We were also incredibly lucky to watch Dwayne Johnson surprise the talented performers from the @btaonstage during an incredible performance of "You're Welcome." The energy in the room was absolutely buzzing! 🔥 To top it all off, we got an exclusive sneak peek at Disney's live-action Moana ahead of its cinema release on 10 July...and trust us, it's a must-watch! 🌺🎬✨ A huge thank you to @disneystudiosuk, @disneyuk, and @vampuk for inviting us. We loved every magical moment! 🌊💙✨️ What can I say except, "You're Welcome"! 💙 AD PR Event #DisneyUK #MoanaMovie #DwayneJohnson #TheRock #DisneyFamily Disney UK | London | Tower Bridge | You're Welcome | Disney Magic | Live Action Moana @nextofficial @jakkstoys.uk
    1.3K
Engagement rate benchmark
  • Median
Audience location by city
Greater London
28.26%
Tokyo
2.97%
New York City
1.58%
Hong Kong
1.49%
Los Angeles
1.3%
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16. Abigayle André

United Kingdom

AKA @shetalkscars Mixed-Race, Muslim & AUDHD. Sharing lifestyle, beauty, wellness & home 📍Yorkshire Partnerships: info@buildandbloommanagement.com

Followers
76.6K
Fake followers
23.03%
Engagement rate
1.07%
Average Reel plays
16.2K
Audience gender
female
56.48%
male
43.52%
Top performing Reels
  1. 25K
  2. 18.1K
  3. Make Nabeedh With Me… Nabeedh/Nabeez #/Nabidh is a health drink, native to the Arabian peninsula. It’s known as a ‘Sunnah’ in Islam, which means it’s something the Prophet Muhammad (PBUH) did and enjoyed. It is said to have been his favourite drink. It has many health benefits such as naturally boosting energy, aiding digestion and helping to reduce stomach acid and gout. It’s very simple to make and perfect for Ramadan! RECIPE INGREDIENTS - 5-7 dates (I used Ajwa, but any dates will do!) - Water (I used Zam Zam water for a ‘Super Sunnah’ but you can use any water, I would recommend filtered if possible) METHOD 1. Half and de-stone your dates 2. Put dates and stones into a cup or jug 3. Cover your dates with water - you want enough water in there to make the amount of Nabeedh you need, so bare this in mind 4. Cover the jug over and pop into the fridge over night (12-24 hours) 5. Stir your mixture and serve (you can strain it if you don’t like bits but the bits are that fine you can’t feel them) - You can either eat the left over dates, dispose of them or cover them over one more time as above for a second batch of Nabeedh. It will be weaker in taste and colour. Some people may prefer this. IMPORTANT: After 48 hours the dates/mixture begins the natural process of becoming alcohol. So it is not allowed for Muslims to consume it. So please be aware and if it doubt, throw it out! Have you heard of Nabeedh before? Halal Muslim Recipe Health drink Sunnah Nabeedh Nabeez Nabidh Islamic Healthy recipe Dates
    16.2K
Engagement rate benchmark
  • Median
Audience location by city
Greater London
13.32%
Dubai
2.91%
Birmingham
2.45%
Leeds
2.31%
Manchester
2.2%
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17. DEBORAH BRETT

United Kingdom

Fashion, style, travel, beauty & baking galore! Clothing Collaboration #dbxwyse @wyselondon Ceramic Artist @dbceramic

Followers
73.2K
Fake followers
30.76%
Engagement rate
2.1%
Average Reel plays
58.5K
Audience gender
female
81.82%
male
18.18%
Top performing Reels
  1. 2.6K
  2. 2.6K
  3. 2.5K
Engagement rate benchmark
  • Median
Audience location by city
Greater London
24.7%
New York City
2.05%
Los Angeles
1.6%
Paris
1.32%
Milan
0.75%
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18. Zeena Xena

United Kingdom

Visual storytelling & your style, beauty and travel guide ✨ 📍 Currently in: London 🇬🇧 Partnerships: zeenaxenablog@gmail.com tiktok: @zeenaxena 💌

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19. Tianne Robinson

United Kingdom

NOTTINGHAM BASED CELEBRITY LACE 🐐 I TRAVEL.🩷 HD WIGS,RAW HAIR available. hair + beauty content. For now, DM for any enquiries.

Followers
67.1K
Fake followers
29.31%
Engagement rate
2.13%
Average Reel plays
38.6K
Audience gender
Engagement rate benchmark
  • Median
Audience location by city
Greater London
14.26%
New York City
4.68%
Atlanta
2.47%
Los Angeles
2.13%
Lagos
1.61%
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20. Abibat ✨| Natural Hair

United Kingdom

Natural hair • Beauty • Culture Community builder @abisclub 🧡 📍 London, UK 📧: info.abstract1@gmail.com

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