Top 20 London Beauty Influencers on Instagram (Sep 2026)

We found 1317 beauty Influencers in United Kingdom
These influencers mention 'beauty' in their Instagram bio and have audiences primarily in United Kingdom. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
09/18/2026
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1. Elle McNamara

United Kingdom

🦌🧚‍♀️ A less is more approach to beauty julie@bambidoesbeauty.com

Followers
897.3k
Fake followers
29.21%
Engagement rate
1.44%
Average Reel plays
816.5k
Audience gender
female
86.49%
male
13.51%
Engagement rate benchmark
  • Median
Audience location by city
Greater London
12.86%
New York City
4.04%
Los Angeles
2.59%
Melbourne
1.55%
Sydney
1.34%
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2. Alex Light - Body Confidence 🕊

United Kingdom

✨You Are Not A Before Picture - Sunday Times Bestseller ✨Body image speaker ✨Fashion & beauty 📧 max@matchstick.com

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3. Lorraine Pascale

United Kingdom

53 Beauty • Lifestyle • Food UKCP Registered Clinical Psychotherapist Doctoral Candidate in Counselling Psychology 📩 chanel@ipagency.co

Followers
380.2k
Fake followers
25.17%
Engagement rate
1.03%
Average Reel plays
236.8k
Audience gender
female
81.98%
male
18.02%
Engagement rate benchmark
  • Median
Audience location by city
Greater London
10.14%
New York City
1.47%
Los Angeles
1.01%
Cape Town
0.76%
Manchester
0.69%
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4. megan moore

United Kingdom

Fashion | Beauty | Lifestyle 📍UK 📩megannmooree99@gmail.com

Followers
375.4k
Fake followers
14.38%
Engagement rate
3.3%
Average Reel plays
197.5k
Audience gender
female
54.66%
male
45.34%
Engagement rate benchmark
  • Median
Audience location by city
Southampton
27.84%
Greater London
14.14%
Manchester
2.92%
Winchester
1.75%
Portsmouth
1.31%
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5. Courtney Smith Durant

United Kingdom

Fashion | Beauty | Home Acne-Prone skin honesty 🤍 Real routines, real results.

Followers
359.2k
Fake followers
24.06%
Engagement rate
1.32%
Average Reel plays
79.9k
Audience gender
female
87.94%
male
12.06%
Engagement rate benchmark
  • Median
Audience location by city
Greater London
17.85%
Manchester
2.15%
Leeds
1.9%
Liverpool
1.57%
Dubai
1.38%
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6. Finding the good home stuff so you don’t have to

United Kingdom

☁️Finding the good stuff so you don’t have to 🏹Home, cleaning, beauty & lifestyle ✉️thecobhamhousewife@offlimitsgroup.com 🤍Links to the good stuff ↓

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7. Jasmine

United Kingdom

Mrs. Johnson First Time Mum 🤍 | Beauty, Food & Lifestyle Proud Filipina 🇵🇭 | Love is Blind UK Season 1 All enquiries to beth@alphatalentgroup.com

Followers
209k
Fake followers
27.29%
Engagement rate
3.42%
Average Reel plays
125.2k
Audience gender
female
83.72%
male
16.28%
Top performing Reels
  1. 129.8k
  2. 77.1k
  3. 60.5k
Engagement rate benchmark
  • Median
Audience location by city
Greater London
22%
New York City
6%
Los Angeles
4%
Seattle
4%
Johannesburg
4%
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8. Sincerely Oghosa: Beauty + Style + Travel

United Kingdom

Pronounced: o-wo-sah ✉️ sincerelyoghosa@komi.group Actor, Christ Avenger Seen in: BBC, Netflix, Sky News

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9. LAUREN MCDERMOTT

United Kingdom

Wellness & Beauty | Style | Home & Garden | Food | Travel 🏡 Restoring @bylaurenmcdermott_home 🐶 Raising @emberandus ✉️ hello@bylaurenmcdermott.com

Followers
185.3k
Fake followers
23.25%
Engagement rate
1.11%
Average Reel plays
55.3k
Audience gender
female
95.11%
male
4.89%
Top performing Reels
  1. 12.3k
  2. 10.4k
  3. 10k
Engagement rate benchmark
  • Median
Audience location by city
Greater London
11.71%
Cardiff
1%
Edinburgh
1%
Manchester
0.91%
Leeds
0.79%
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10. Em Sheldon

United Kingdom

em not emily. carb enthusiast. wellness,beauty,travel,fitness,food. Cosmo & InStyle award winning creator LDN | NYC ✉️ emtalks@gmail.com | @emshelhome

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12. Bianca Westwood - Fashion | Beauty | Travel

United Kingdom

Your midlife bestie. Styling affordable fashion for women. Surviving menopause. Animal advocate. Broadcaster/event host. 📧 alex@reigatecreative.co.uk

Followers
138.6k
Fake followers
26.9%
Engagement rate
1.03%
Average Reel plays
53.1k
Audience gender
female
5.69%
male
94.31%
Top performing Reels
  1. 17.1k
  2. 10.3k
  3. Fortunately I didn’t hear it myself. A friend told me later that day & I was absolutely mortified. I was sure that everyone was laughing at me. I never spoke about it since. I look at that girl now & I just feel sorry for her. Leading up to the final was really stressful & I wasn’t eating. I was 26 but very inexperienced & naive for my age. I didn’t really wear makeup, I’d never even plucked my eyebrows before! I had no money, Ronnie’s mum bought me that outfit. I wasn’t even supposed to go down to the Crucible floor but Maria dragged me with her. I won’t tell you what Ronnie said to me when we got there! 🤣 I’m just glad that there was no social media at the time because I probably would have been picked apart. I put that comment behind me & I’ve heard much worse since. Especially being the first woman football reporter on Soccer Saturday, the response was brutal. 25 years on from that final & we’re still attacking women for not having the right face, body or age. Rachel Ward for ageing naturally, the Charlies Angels ladies for having work done, Ariana Grande for losing weight, Nellie Furtado for putting it on. Whatever we do it’s not enough or it’s too much. I’m old enough now to not give a f**k but it would be nice to just let us live however we choose in the skin we’re in. And to the DJ who slagged me off on national radio - I hope you’re pleased with yourself. Muppet. #women #womeninspiringwomen #womenempowerment #strongwomen #womensupportingwomen
    8.4k
Engagement rate benchmark
  • Median
Audience location by city
Greater London
12.05%
Glasgow
1.68%
Birmingham
1.49%
Manchester
1.27%
Liverpool
1.25%
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14. Amna 🧚🏽‍♂️

United Kingdom

Skincare 🧴| Beauty 💄| Mum life 👩🏽‍🍼 All enquires: amna@pomegranatee.com

Followers
119.4k
Fake followers
34.37%
Engagement rate
2.74%
Average Reel plays
180.9k
Audience gender
female
75.1%
male
24.9%
Engagement rate benchmark
  • Median
Audience location by city
Greater London
15.3%
Birmingham
6.54%
Manchester
4.32%
Bradford
4.19%
Leeds
3.92%
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15. Winnie Lam

United Kingdom

🇬🇧 Winnie Moments | London Events | Family Experiences | Lifestyle | Travel | Hotels | Beauty | Foodie Moments | UGC 📧winniefoodiemoments@gmail.com

Followers
86.6k
Fake followers
18.71%
Engagement rate
1.02%
Average Reel plays
20.6k
Audience gender
female
55.27%
male
44.73%
Top performing Reels
  1. HAPPY #ESEA MONTH! 💛 Fancy winning this unique and luxurious GOUQI Dragon Dim Sum Afternoon Tea Experience for Two at an Award Winning Fine Dining Chinese Restaurant?🐉🫖🥟🍰🥂 Well, you might be in luck because I have another incredible giveaway! 🥰 I've teamed up with @gouqilondon to give ONE LUCKY WINNER the chance to WIN this boujee Dim Sum experience for two, located in Trafalgar Square ✨️ This is not your typical afternoon tea, using premium produce sourced from around the globe, delivering exquisite tastes and textures, taking its name from the superfood "goji berry", Gouqi is owned by @cheftongcheehwee, former Group Executive Head Chef of Hakkasan group 🌟👏🏼 🌟 GIVEAWAY PRIZE: Gouqi Dragon Afternoon Tea for 2 (T&C's in📌comments below👇🏻) - Premium Jasmine Tea Dragon Pearls Fujian ROYAL DIM SUM QUARTET - Black Truffle Har Gau - XO King Crab Dumpling - Octopus, Prawn - Spinach Dumpling - Crispy Iberico Pork Belly - Honey Glazed Iberico Char Siu - Angus Tenderloin Beef w/Black Pepper Sauce - Sesame Prawn Toast - Salt n' Pepper Squid Stuffed w/Minced Prawn - Chargrilled Octopus w/Sweet Soy & Golden Garlic - Drunken Chicken Roll w/Mung Bean Noodle - Botan Prawn Tartare w/Mango & Pink Grapefruit DESSERT - Gouqi Symphony No.3 - Tropical Dragon, Coconut, Lychee & Dragon Fruit - Midnight Sun, Mango, Black Sesame & Passion Fruit - Lucky Dragon, Kumquat, Coffee & Cinnamon - @saichodrinks Sparkling Jasmine Tea For your chance to WIN, you must follow these simple rules: 1️⃣ LIKE and SAVE this reel 2️⃣ Follow BOTH @winniefoodiemoments & @gouqilondon [we will be checking] 👀 3️⃣ TAG someone who would love this afternoon tea in the comment below. One tag per comment, but you can enter as many times as you like! Unlimited Entries! SO GO CRAZY! 4️⃣ SHARE this post on your IG stories for 3 BONUS ENTRIES, tagging both our accounts so we can see [optional] (If your profile is private, please send me a screenshot) 📅 Competition ends on THURS 12TH SEPT. The winner will be selected from a random generator & contacted via DM 📩 GOOD LUCK EVERYONE!🤞🏼 📍Gouqi Restaurant - 25-34 Cockspur St, London SW1Y 5BN *invite #Gouqi #ChineseFineDining #ESEAeats
    22.7k
  2. POV: Climbing up on Tottenham's £1 BILLION Super Hotspur Stadium 🏟🤩 🤑 Still planning a day out this Easter? Throughout April, you can enjoy 20% off on Stadium Tours and DARE Skywalk attraction by using my exclusive code "WINNIEFOODIE20" to your booking (Valid until 28 April). Families can enjoy an unforgettable, fun 90-minute adrenaline-filled DARE Skywalk Edge or 90-min Stadium Tour at @tottenhamhotspurstadium 🏟⚽️ Highly recommend for all Spurs fans! 🙌🏼 We loved our experience from the beginning to end!! Benji's 10th birthday continues, so of course, he invited his besties to go with him, as they're also crazy football fans!! They were SO BRAVE! 🫣 I mean, it is 153 feet high! 🫣 The pitch itself is absolutely INSANE! Definitely recommend spending half a day there! 👌🏼 I'm not a football fan myself, but I still enjoyed the whole experience! So incredible! 🙌 🏟 With a capacity of over 60,000, it's the third-largest football stadium in England and the biggest club ground in London! The tour includes access to the home and visitors changing rooms, the players' tunnel, pitchside, the gym, medical centre, press area, interview rooms, and more... For those seeking a thrill, take on the DARE Skywalk and soak in stunning panorama views of London from 46.8 metres above the pitch. See the Cockerel close up and touch it for good luck! 🐓🍀 As an added bonus, participants will also receive an Easter treat after conquering the climb!🍫🐣 🐣 This Easter, young explorers can embark on an adventure on Stadium Tours by following an Easter trail. Those who find all the eggs will receive a golden ticket and unlock exciting prizes, including a delicious @cadburysuk Easter egg! 🍫🐣 Book your tickets today! Link in their bio 📍High Road Tottenham, London N17 0AP 🚉 White Hart Lane Station 🎫 Stadium Tour - Adults from £32pp | Child from £20pp 🎫 The DARE Skywalk - Adult from £45pp | Child from £36pp ❤️ HIT LIKE, SAVE & FOLLOW @winniefoodiemoments for more unique experiences in London ✨️ AD | Press Trip #TottenhamHotspurStadium #Tottenham #football #footballfans #familyexperience #thingstodoinlondon #stadiumtour #DAREskywalk #adrenaline #dare #winniefoodiemoments
    1.3k
  3. 1.3k
Engagement rate benchmark
  • Median
Audience location by city
Greater London
28.43%
Tokyo
2.97%
New York City
1.69%
Hong Kong
1.47%
Los Angeles
1.29%
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16. Gbemi Akinde

United Kingdom

Beauty Expert. Makeup Artist. Content Creator. Speaker. @beautybygbemiartistry

Followers
83k
Fake followers
30.95%
Engagement rate
2.42%
Average Reel plays
24.7k
Audience gender
female
88.5%
male
11.5%
Engagement rate benchmark
  • Median
Audience location by city
Greater London
11.8%
Lagos
5.38%
New York City
3.14%
Atlanta
2.06%
Houston
1.59%
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18. Abigayle André

United Kingdom

AKA @shetalkscars Mixed-Race, Muslim & AUDHD. Sharing lifestyle, beauty, wellness & home 📍Yorkshire Partnerships: info@buildandbloommanagement.com

Followers
74.8k
Fake followers
23.03%
Engagement rate
1.16%
Average Reel plays
16.2k
Audience gender
female
56.48%
male
43.52%
Top performing Reels
  1. 25k
  2. 18.1k
  3. Make Nabeedh With Me… Nabeedh/Nabeez #/Nabidh is a health drink, native to the Arabian peninsula. It’s known as a ‘Sunnah’ in Islam, which means it’s something the Prophet Muhammad (PBUH) did and enjoyed. It is said to have been his favourite drink. It has many health benefits such as naturally boosting energy, aiding digestion and helping to reduce stomach acid and gout. It’s very simple to make and perfect for Ramadan! RECIPE INGREDIENTS - 5-7 dates (I used Ajwa, but any dates will do!) - Water (I used Zam Zam water for a ‘Super Sunnah’ but you can use any water, I would recommend filtered if possible) METHOD 1. Half and de-stone your dates 2. Put dates and stones into a cup or jug 3. Cover your dates with water - you want enough water in there to make the amount of Nabeedh you need, so bare this in mind 4. Cover the jug over and pop into the fridge over night (12-24 hours) 5. Stir your mixture and serve (you can strain it if you don’t like bits but the bits are that fine you can’t feel them) - You can either eat the left over dates, dispose of them or cover them over one more time as above for a second batch of Nabeedh. It will be weaker in taste and colour. Some people may prefer this. IMPORTANT: After 48 hours the dates/mixture begins the natural process of becoming alcohol. So it is not allowed for Muslims to consume it. So please be aware and if it doubt, throw it out! Have you heard of Nabeedh before? Halal Muslim Recipe Health drink Sunnah Nabeedh Nabeez Nabidh Islamic Healthy recipe Dates
    16.2k
Engagement rate benchmark
  • Median
Audience location by city
Greater London
13.32%
Dubai
2.91%
Birmingham
2.45%
Leeds
2.31%
Manchester
2.2%
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19. Chantelle Connelly

United Kingdom

TV Personality | Geordie Shore 📺 Managed by @w.1.elite Beauty, fitness & lifestyle Brands & collabs ↓ Public relations @roar.publicrelations

Followers
74.1k
Fake followers
7.37%
Engagement rate
2.13%
Average Reel plays
30.8k
Audience gender
female
47.67%
male
52.33%
Engagement rate benchmark
  • Median
Audience location by city
Greater London
20.65%
Dubai
9.78%
Newcastle upon Tyne
6.52%
Los Angeles
5.43%
Leeds
3.26%
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20. DEBORAH BRETT

United Kingdom

Fashion, style, travel, beauty & baking galore! Clothing Collaboration #dbxwyse @wyselondon Ceramic Artist @dbceramic

Followers
73.7k
Fake followers
30.76%
Engagement rate
1.61%
Average Reel plays
58.5k
Audience gender
female
81.82%
male
18.18%
Top performing Reels
  1. 2.6k
  2. 2.6k
  3. 2.5k
Engagement rate benchmark
  • Median
Audience location by city
Greater London
24.7%
New York City
2.05%
Los Angeles
1.6%
Paris
1.32%
Milan
0.75%

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