Top 20 London Beauty Influencers on Instagram (Feb 2026)

We found 1069 beauty Influencers in United Kingdom
These influencers mention 'beauty' in their Instagram bio and have audiences primarily in United Kingdom. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
02/02/2026
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1. Bambi Does Beauty

United Kingdom

🦌🧚‍♀️ A less is more approach to beauty

Followers
853.4k
Fake followers
28.81%
Engagement rate
1.97%
Average Reel plays
1.1M
Audience gender
female
86.01%
male
13.99%
Engagement rate benchmark
  • Median
Audience location by city
Greater London
12.57%
New York City
3.65%
Los Angeles
2.15%
Sydney
1.44%
Melbourne
1.33%
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2. Alex Light - Body Confidence 🕊

United Kingdom

✨You Are Not A Before Picture - Sunday Times Bestseller ✨Body image speaker ✨Fashion & beauty

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3. Melissa’s Wardrobe

United Kingdom

Founder @leluxe @itsalifestylehun Celebrity Fashion Stylist, Beauty Expert & Interior Decorator Melissaswardrobe@wmeagency.com

Followers
381.9k
Fake followers
23.06%
Engagement rate
5.32%
Average Reel plays
224.7k
Audience gender
male
8.95%
female
91.05%
Engagement rate benchmark
  • Median
Audience location by city
Greater London
23.61%
New York City
3.96%
Lagos
2.53%
Los Angeles
1.93%
Manchester
1.6%
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4. Faye Reddish

United Kingdom

Midsize Fashion, beauty & lifestyle creator spreading self love ❤️ Co-Founder @sweatsznselfloveclub

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6. georgia sian

United Kingdom

🤎 125K+ on tiktok fashion, beauty & lifestyle | outfit inspo @fashionnova 💌 millie.lawrence@flairmgmt.com shop my outfits ↓

Followers
141.6k
Fake followers
36.89%
Engagement rate
1.63%
Average Reel plays
35.3k
Audience gender
female
51.72%
male
48.28%
Engagement rate benchmark
  • Median
Audience location by city
Greater London
9.41%
Manchester
4.42%
Birmingham
2.46%
Leeds
2.04%
Liverpool
1.8%
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7. Em Sheldon

United Kingdom

em not emily. carb enthusiast. wellness,beauty,travel,fitness,food. Cosmo & InStyle award winning creator LDN | NYC ✉️ emtalks@gmail.com | @emshelhome

Followers
139.1k
Fake followers
32.9%
Engagement rate
1.54%
Average Reel plays
18k
Audience gender
male
23.6%
female
76.4%
Top performing Reels
  1. 113.6k
  2. 18.7k
  3. 9k
Engagement rate benchmark
  • Median
Audience location by city
Greater London
14.5%
Leeds
2.98%
Manchester
1.49%
New York City
1.21%
Liverpool
1.01%
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8. Amna 🧚🏽‍♂️

United Kingdom

Skincare 🧴| Beauty 💄| Mum life 👩🏽‍🍼 All enquires: amnam23@outlook.com

Followers
122.9k
Fake followers
34.74%
Engagement rate
5.91%
Average Reel plays
186.2k
Audience gender
male
25.43%
female
74.57%
Engagement rate benchmark
  • Median
Audience location by city
Greater London
16%
Birmingham
7.39%
Bradford
4.88%
Manchester
3.86%
Leeds
2.38%
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10. Mallory Launchbury

United Kingdom

Fashion | Beauty | family life | Travel Wife and Mum of 3 👧🏼👦🏼👶🏼 Contact mallory@mokkingbird.com Shop my looks ⬇️

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11. Francesca Newman-Young

United Kingdom

Luxury Travel, Fashion & Beauty Curator Hospitality & Content Specialist | ✍️ @theweddingedition_ | All things @kingsroad.london @knightsbridge_ldn

Followers
99.8k
Fake followers
29.93%
Engagement rate
1.48%
Average Reel plays
21.5k
Audience gender
male
17.92%
female
82.08%
Top performing Reels
  1. 713.7k
  2. 433.3k
  3. 138k
Engagement rate benchmark
  • Median
Audience location by city
Greater London
18.47%
Manchester
1.52%
Leeds
1.43%
Glasgow
1.12%
Dublin
1.08%
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12. Kaniz Ali

United Kingdom

International Beauty Editor @graziapak MultiAwardWinningCelebrityMakeUpArtist @kanizmakeupartist 🇬🇧🇦🇪🇸🇦 Int Humanitarian Aid Worker 🌎

Followers
92.2k
Fake followers
38.72%
Engagement rate
1.91%
Average Reel plays
21.4k
Audience gender
male
19.88%
female
80.12%
Top performing Reels
  1. 107.3k
  2. 29.3k
  3. 22.7k
Engagement rate benchmark
  • Median
Audience location by city
Greater London
21.07%
Birmingham
3.54%
Mumbai
2.9%
Delhi
2.44%
Dubai
2.29%
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13. Naima Zahin

United Kingdom

Fashion & Beauty creator |📍 London 🇬🇧 Elevated Aesthetics • Authentic Storytelling

Followers
88.6k
Fake followers
23.7%
Engagement rate
1.08%
Average Reel plays
111.4k
Audience gender
female
87.56%
male
12.44%
Top performing Reels
  1. 162.8k
  2. 23.7k
  3. 15.3k
Engagement rate benchmark
  • Median
Audience location by city
Greater London
23.05%
Dubai
13.26%
Toronto
4.61%
Islamabad
4.03%
Karachi
3.46%
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14. Dr Sofia R | Scholar of Islam, Educator, Author, Book Reviewer

United Kingdom

Empowering & educating you to strengthen your connection with Allah ﷻ through the beauty, justice and mercy of Islam

Followers
82.6k
Fake followers
22.6%
Engagement rate
1.08%
Average Reel plays
28.6k
Audience gender
male
10.88%
female
89.12%
Top performing Reels
  1. 18.5k
  2. 14.2k
  3. 8.2k
Engagement rate benchmark
  • Median
Audience location by city
Greater London
12.71%
New York City
2.47%
Paris
1.21%
Dubai
1.14%
Lahore
1.12%
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15. Tianne Robinson

United Kingdom

NOTTINGHAM BASED CELEBRITY LACE 🐐 I TRAVEL.🩷 HD WIGS,RAW HAIR available. hair + beauty content. For now, DM for any enquiries.

Followers
69.4k
Fake followers
28.61%
Engagement rate
1.83%
Average Reel plays
32.9k
Audience gender
male
8.19%
female
91.81%
Engagement rate benchmark
  • Median
Audience location by city
Greater London
14.43%
New York City
4.71%
Atlanta
2.95%
Los Angeles
1.94%
Lagos
1.7%
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16. DEBORAH BRETT

United Kingdom

Fashion, style, travel, beauty & baking galore! Clothing Collaboration #dbxwyse @wyselondon Ceramic Artist @dbceramic

Followers
66.9k
Fake followers
29.75%
Engagement rate
1.33%
Average Reel plays
14.3k
Audience gender
female
81.65%
male
18.35%
Engagement rate benchmark
  • Median
Audience location by city
Greater London
25.12%
New York City
1.95%
Paris
1.43%
Los Angeles
1.41%
Brighton
0.83%
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17. Peta Todd

United Kingdom

Life. Lycra. Travel. Beauty. Everything else thrown in too. Mum of 5. antonia@idcreators.co.uk

Followers
65.9k
Fake followers
27.1%
Engagement rate
2.79%
Average Reel plays
52.8k
Audience gender
male
55.75%
female
44.25%
Engagement rate benchmark
  • Median
Audience location by city
Greater London
10.02%
Manchester
0.95%
Leeds
0.9%
New York City
0.62%
Birmingham
0.62%
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18. Winnie Lam

United Kingdom

Mummy of 2 | 🇬🇧 London @winniefamilymoments | Luxury Lifestyle | Experiences | Hotels | Travel | Beauty | Foodie Moments 🍽 📧 winniefoodiemoments

Followers
60.4k
Fake followers
18.4%
Engagement rate
1.57%
Average Reel plays
13.7k
Audience gender
female
55.31%
male
44.69%
Top performing Reels
  1. AD ⛔️ G I V E A W A Y CLOSED ⛔️ ! ! WIN £100 TO SPEND IN @miniso_uk 🩷🎉 EDIT: CONGRATULATIONS to the lucky winner @jayneyjayne2!! 🥳 THANK YOUUU 50K!! 😭 Wow, just wow! I can't believe there are over fifty thousand of you here! I honestly wouldn't be where I am today without the support you all give me. Whether it's simply following me, liking, commenting, or sharing my posts, interacting with my stories, etc. It all means a lot to me. 🥺🙏🏼❤️..and, therefore, I want to give back to you on another incredible giveaway!🥳 To celebrate and to thank you all for the continuous love and support! I have teamed up with my all-time favourite store @miniso_uk to offer ONE LUCKY WINNER the chance to WIN A £100 VOUCHER to splurge in store! Grab everything from Plushies, Anime, Sanrio Gems, Diney Magic, Japanese Snacks, Drinks, Beauty Essentials, and of course, BLINDBOX GALORE!🥳 For your chance to WIN £100 shopping spree, you must follow these simple rules: 1️⃣ LIKE and SAVE this reel 2️⃣ Follow BOTH @winniefoodiemoments, AND @miniso_uk [we will be checking] 👀 3️⃣ TAG a friend who would love this in the comment below. Only one tag per comment, but you can enter as many times as you like! YES, Unlimited Entries!! SO GO CRAZYY!!! 4️⃣ SHARE this post on your IG stories for 3 BONUS ENTRIES, tagging both our accounts so we can see [Optional] (If your profile is private, please send me a screenshot) T&C’s - Competition ends on 22ND MARCH at 23:59 GMT, and the winner will be selected from a random generator & contacted via DM. - The £100 voucher is valid at MINISO Oxford Street ONLY and must be spent all in one single transaction. - Prize as stated, no cash or alternative will be offered. - This competition is running only on Instagram. - Open for UK residents aged 18 or over. - In no way is this competition endorsed, sponsored, or associated with Instagram. GOOD LUCK and THANK YOU all again SO much!! I am beyond grateful for you all!❤️ AD @miniso.official @oxfordstreetw1 @disneyuk @sanrio @hellokitty @mogumoguuk #MinisoUK #miniso #thankyoufor50k #miniso100fordstreet #sanrio #hellokitty #cinnamoroll #disney #blindbox #beauty #beautyessentials #japanesesnacks #win
    61.3k
  2. 🎉 C O M P E T I T I O N TIME 🎉 AD | Fancy winning an incredible £250 dining voucher?? 🤩 EDIT: CONGRATULATIONS to the lucky winner: @that_norris_family!! 🥳 Well, you might be in luck because I have another amazing giveaway! I've teamed up with @hautedolcio2 at @theo2london to give one lucky winner the chance to WIN a £250 meal voucher! 🥳 🍽 Indulge in luxury café with an array of stunning dishes, cosy interiors, perfect for brunch, or to enjoy scrumptious desserts! Brunch featuring English breakfast, waffles, French toast, avocado toast, fluffy pancakes, chocolate fondant platter, shakes, mocktails, and much more...🍫🍨🧇🍳🥓🍔 Experience the finest sweet creations in an iconic venue! ✨️ For your chance to WIN £250 voucher, you must follow these simple rules: 1️⃣ LIKE and SAVE this reel 2️⃣ Follow BOTH @winniefoodiemoments, AND @hautedolcio2 [we will be checking] 👀 3️⃣ TAG someone who would love this in the comment below. Only one tag per comment, but you can enter as many times as you like! YES, Unlimited Entries!! SO GO CRAZYYYY!! 🤩 4️⃣ SHARE this reel on your IG stories for 3 BONUS ENTRIES, tagging both our accounts so we can see [optional] (If your profile is private, please send me a screenshot) T&C’s - Competition ends on SATURDAY 11TH MAY at 23:59 GMT, and the winner will be selected from a random generator & contacted via DM - Prize is £250 voucher to spend at Haute Dolci at the o2 - Prize as stated, no cash or alternative will be offered. - Open for UK residents aged 18 or over. - In no way is this competition endorsed, sponsored, or associated with Instagram. GOOD LUCK EVERYONE!! 🤞🏼 📍@hautedolcio2 - The O2, 2B Peninsula Square, London SE10 0DX #win #hautedolcio2 #hautedolci #cafe #theo2london #brunch #dessert #greenwich #london #southeastlondon #thingstodo #cafes #londonfood #visitgreenwich #southeastlondon #foodguidelondon
    47.3k
  3. AD | The world's famous dining show @le.petitchef can be enioyed at @thelondoncabaretclub - an immersive culinary experience ✨️ 📌 Adding this to your bucket list is an absolute must! Trying out 'Le Petit Chef and Friends' NEW Menu - the world's tiniest and funniest chefs measuring at 6cm tall (smaller than me! 😂), presents a sophisticated 3D cinema dining show directly on your plate, bringing your meal to life, in which tiny chefs battling it out in a cooking competition with a four course dining show, from Spain, Italy, France, and Japan are vying for the golden chefs hat. Which country will be your winner? (Pls vote below 👇🏻) This has to be the most extraordinary 4 course dinner show I've ever had, an unforgettable one to date! Really enjoyed the clever concept, using interactive technology, the dinner theatre inspires whole families all over the world. Everything we had was exquisite. 🤌🏼 We loved the Lobster Ravioli 🦞 Beef Tenderloin with Benanaise Sauce and the Japanese Matcha Green Tea Cheesecake! It was the BEST! 😮‍💨🤌🏼 ...and the service was incredible! 👏🏼 Perfect for the whole family, Father’s Day (today), birthday celebrations, anniversary, or romantic date nights! 🌱 Vegetarian options are available and also suitable for age 6 and above, with a separate kids menu. 💷 Le Petit Chef & Friends Premium £129 per person 🧒🏻 Junior aged 6 and above £49 (+12.5% service charge) 🥂 Le Classic Wine Pairing starts from £59pp 🕖 Duration: 2 hours 📍The London Cabaret Club, Victoria House, Bloomsbury Sq, WC1B 4DA. *PR Event #LePetitChef #PetitChef #TheLondonCabaretClub #London #finedining #diningtheatre #datenight #restaurantgoals #dinner #my_ldn #theatreshow #immersiveexperience #londonexperience #immersive #london4all #visitlondon #explorelondon #thingstodoinlondon #londonfoodguide #londonfoodie #foodblogger #mummyblogger #londoncity #fyp #explorepage
    33.4k
Engagement rate benchmark
  • Median
Audience location by city
Greater London
28.46%
Tokyo
2.97%
New York City
1.62%
Hong Kong
1.52%
Los Angeles
1.2%
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19. OLAYEMI OGUNMEFUN

United Kingdom

Family • Fitness • Beauty 💌 yemi@mokkingbird.com

Followers
59.9k
Fake followers
20.99%
Engagement rate
2.48%
Average Reel plays
38.3k
Audience gender
male
13.83%
female
86.17%
Engagement rate benchmark
  • Median
Audience location by city
Greater London
24.31%
Lagos
8.33%
New York City
2.27%
Manchester
1.74%
Abuja
1.66%
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20. Lisa Armstrong, OBE

United Kingdom

Fashion Director Daily Telegraph. OBE. Three times winner of British Press Awards Fashion Journalist of The Year. Also - a beauty writer

Followers
59.5k
Fake followers
34.35%
Engagement rate
1.69%
Average Reel plays
13.3k
Audience gender
Engagement rate benchmark
  • Median
Audience location by city
Greater London
29.67%
New York City
3.46%
Paris
2.38%
Milan
1.58%
Los Angeles
1.48%
FAQ
Frequently asked questions
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