Data & Studies

24 Brands Share How They Manage Black Friday Influencer Campaigns

October 1, 2024
·
12 mins
Author
Whitney Blankenship
Senior Content Marketing Manager
Contributors
Mark Dandy
Influencer Marketing Consultant
Cheyanne Pettyjohn
Director of Influencer Marketing
Alexander Sabucido
Influencer Marketing Specialist
... and
8
more expert contributors
 
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Contributors to this article

Mark Dandy
Influencer Marketing Consultant
Formerly leading client strategy at Ear To The Ground Agency, Mark specializes in sports & esports influencer marketing, working with clients like Sony & New Balance.
Cheyanne Pettyjohn
Director of Influencer Marketing
Cheyanne is a Director of Influencer Marketing who rose quickly through the ranks and set herself apart in the digital marketing industry as a leader.
Alexander Sabucido
Influencer Marketing Specialist
Alex got his start in influencer marketing as a Talent Development Manager, and he's never looked back. A talented and experienced influencer specialist, he has experience working with talent from across the globe.
Lee Drysdale
Affiliate and Partnerships Executive at Argento
Lee has spent years developing and managing influencer and partnership teams across several brands. Today, he's the Affiliate at Partnerships Executive at Argento.
Victor Wiśniowski
Founder and Influencer Marketing Specialist
Influencer Marketing Specialist by day, and avid gamer by night, Victor is a professional who treats customers as partners with mutual goals.
Michael Todner
Influencer Marketing Manager, Gear4music
Previously working in gaming & esports influencer marketing, Michael is now leading all things influencer marketing at UK-based Gear4music.
Joshita Dodani
Head of Social Media and Influencer Partnerships
Joshita is a Head of Social Media and Influencer Partnerships who bridges the gap between brands and their audiences with creativity and clarity.
Nicole Ampo
Influencer Marketing Manager at American Hat Makers
Nicole Ampo is an Influencer Marketing Manager who owns the influencer relationship process from A to Z, with deep ecommerce and social media experience.
Miroslava Petkova
Regional Influencer Marketing Manager
Innovative with a strong passion for digital marketing and advertising, Miroslava is a Regional Influencer Marketing Manager who is a social media enthusiast at heart.
Bakhtawar Shahzaib
Influencer Manager
Bakhtawar is a talented freelance influencer marketing manager who has worked with several large brands across the world.
Tamara Torrecillas Gutiérrez
Influencer Marketing Manager at Dialect Fragrances
With a background in translation, Tamara pivoted to influencer marketing for international companies and has never looked back. Today, she works at a fragrance company where she puts her influence marketing skills to the test

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