Blogs

Gifting Survey: 74 Marketers Reveal What's Working (and What's Broken)

Gifting is ROI-positive for 80% of brands, yet it ranks near the bottom of their priorities. Our 2026 survey uncovers the expectations gap between brands and creators – and what to do about it.
Rochi Zalani
May 22, 2026

Featuring insights from influencer marketing pros. Hear from people who actually do the same job as you.

Melissa Sorby
Writer
Marit Tiesema
Augmentum Media
Anna JΔ™drzejewska
Kyra
Andreea Moise
Hype Maven

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Insights
How to Find Your Competitors' Affiliates (And Recruit Them for Your Program)
Phil Norris
June 14, 2026
Recruitment
Affiliate Onboarding: How to Set Up New Affiliates So They Actually Start Posting
Phil Norris
June 4, 2026
Relationships
Affiliate Program Management: How to Scale Your Program Without Losing Control
Phil Norris
May 29, 2026
Strategy
How to Pay Affiliates: Methods, Timing, and Tools to Make It Scalable
Phil Norris
May 27, 2026
Relationships
How to Find Affiliates: 9 Strategies to Build a High-Quality Program
Phil Norris
May 14, 2026
Recruitment
How to Automate Your Affiliate Program Across Every Stage
Rochi Zalani
May 12, 2026
Strategy
How to Increase Affiliate Sales: Fixing Activation, Incentives, and Tracking
Phil Norris
April 28, 2026
Strategy
Ecommerce Affiliate Marketing: How to Build a Program That Performs
Phil Norris
April 28, 2026
Strategy
How to Hire Affiliate Creators: Finding, Reaching Out, and Getting Them to Actually Post
Phil Norris
April 13, 2026
Programs
The Modash Survey Program
Whitney Blankenship
March 30, 2026
Inside Modash
Shopify Influencer Marketing: Recruitment, Tracking, Goal-Setting & More [With Examples]
Phil Norris
March 26, 2026
Strategy
The Future of Influencer Marketing: 7 Shifts Most Predictions Posts Miss [Based on Survey Data]
Rochi Zalani
March 25, 2026
Programs

Popular subcategories

Workflow management

Our articles around automation, workflow, task management, etc.

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Influencer marketing stories

The fluffier testimony style pieces we've done based on surveys and other data

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Influencer management

Specifically managing influencer relationships, building rapport, etc.

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Tracking & Monitoring

All of our articles on measuring campaigns

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