There's never been a better time to be a Modasher. We’re launching new features and improvements weekly. And with another few engineers on board, you should see a lot of interesting developments in the next few months.

For now, in case you missed our announcments, here’s everything we launched in Q2 for you. 

Discovery

Improved Filters

With better-targeted filters, you have more control over your search. That means you’ll get better results. 

To find the best influencers for your campaigns, we improved the gender filter and added two new filters in TikTok Discovery: Saves and Shares. 

Influencer Gender

We introduced two new gender selection options: Gender Neutral and Female or Male.

• 🏭 Gender Neutral
  Choose this option if you're looking for companies, groups, places, or influencers who do not specify their gender.

• 🧘Female or Male
  This option is great for narrowing down your search to human influencers, regardless of their gender.

TikTok Saves & Shares Filter

These new filters allow you to find creators based on the number of Saves or Shares their posts get on TikTok.

• 💾Saves
  When someone saves a TikTok, it's a sign they want to re-watch it again later. This signals that the content is evergreen and will provide value repeatedly. Sponsoring a creator whose content is saved a lot is a safe bet because it means they generally create content worth saving. Typical examples of content that is often saved for later are recipes, tutorials, and product recommendations.

• 🔗Shares
  The number of shares signals that a creator has huge potential to go viral. When evaluating creators who get a high number of shares, be mindful that this type of content can often be extreme or controversial. It's a super helpful filter to detect great creators but ensure they're brand-safe.
  

Relationships & Inbox

Have conversations in context with your influencer-only inbox

In January, we launched a new email experience that was purpose-built for influencer marketers.

Once you connect to Gmail, Modash automatically detects creators in your inbox. You can identify them by the profile pic in the subject line. And your emails go out from your real brand dot com address. (Influencer marketers are the last people on earth who need another inbox to manage!)

In Q2, we added two new filters to make emailing through Modash an even cooler experience. 

Filters

Want to focus on your creator emails only? Filter your inbox by Linked to an influencer, and Modash will hide all emails that are not from creators.

Reply with context

Did you get a new email from a creator? You can open and scroll their profile while you reply. 

Conversations in context 

The Modash Inbox is built around our creator profiles and relationship data, making it easy to email someone because you have access to the information and data you need. 

When you open an email, you can immediately see who wrote to you through the Relationship panel. 

Like your favorite Pokemon, this panel is evolving constantly and is so close to its final form. 

When you open a creator’s profile (from wherever you are in Modash), you’ll get all the relationship details you need, including: 

• Related profiles: Switch around to see all their profiles across TikTok, YouTube & Instagram. 
• Conversations: Find all your conversations to remember where you’ve left off and quickly switch from the current thread to an older one. 
• Campaigns: See if a creator is already in a campaign or has worked with you in past campaigns. It's a great way to keep track of who others on your team are working with. You’ll never reach out to someone your brand already works with. (The embarrassment!) 

The Relationship panel gives you every context about a creator in a really accessible place. 

Next on our to-do list is to add relationship status, labels, notes, and all lists a creator is in.

Campaigns

Count clicks with link tracking

Modash already offers one of the best content collection and performance trackers. With our Shopify integration, you can track discount code usage and the exact revenue generated. (You can also do this manually without the integration.)

The only thing missing was metrics to measure that murky middle part of the funnel. What happens between eyeballs on content and the dollars in your bank account?

The answer is Link tracking

With Link tracking, Modash gives you an overview of:

• total number of clicks
• total number of unique clicks
• estimated CTR (based on views and impressions)
• Breakdown of where the clicks are coming from
• Metadata from the visitor: Device, location, and language.

Using Link tracking can help you answer questions like: How many total clicks did this campaign get? How many total clicks did this specific creator contribute to the campaign?

You can create and assign unique links from a specific Campaign.

Enter a URL, and Modash creates a short link that creators can share with their audience. When the link is clicked, Modash will add relevant UTM tags so you can track traffic using your analytics tool of choice.

Recommendations

Setting up a campaign is getting smarter. In Q2, we added recommended hashtags, mentions, and keywords based on ones you have used previously. You can pick specific tracking tags or all of them.

‍

UX/UI Improvements

If, like us, you like your stuff neat and organized, you’ll love this newest improvement in Campaigns. You can delete drafts and finished campaigns you no longer need. So neat. So organized. But be careful: when you delete a campaign, it's permanent!

Our designer also gave the content in your campaigns a makeover. Now, each content piece is a tad bigger, and the performance metrics on each are clearer.

You'll also see more platform-specific information when you hover over the content.

‍

• Instagram: Impressions and Reach for Posts/Stories - Engagement Rate, Views, Likes and Comments
  ​
• TikTok: Engagement Rate, Views, Likes, Comments, Shares and Saves
  ​
• ​YouTube: Engagement Rate, Views, Likes and Comments

Transactions

Get paid in USD

Creators in Canada, the UK, Australia, and Israel can get paid in USD, if they so choose. To do so, they can add a new bank account in Modash and select USD as the currency.

Duplicate Transactions

You can pick any transaction and duplicate it. All the data, including the contract, will be duplicated for the new transactions. This is great if you want to pay the same creator again (or regularly), especially under the same contract.

View and see the payout date

Now, adding the Payout date to the Transaction overview makes it even easier to know what's happening with your payments.

Looking ahead: What’s coming up in Q3, 2024

If everything goes according to plan, in July, August, and September of 2024, you’ll be getting a new look and functionality in Discovery. Did someone ask for Saved Searches? It’s coming. In Campaigns, we’re launching cross-platform campaigns, as well as smaller fixes to make using Modash delightful! 

Stay tuned as we keep building Modash to be even more useful for you.

‍