TikTok Engagement Rate Calculator
Use our free TikTok engagement rate calculator to see how well influencers connect with their audience.
To check engagement rates for other platforms, try our other free tools:
Instagram Engagement Rate Calculator 
YouTube Engagement Rate Calculator Check engagement rates for other platforms:
Some popular examples
Click on a profile to see a different example, and type in any username above.
Median Engagement Rate on TikTok
What is a good TikTok influencer engagement rate?
TikTok typically has a higher engagement rate compared to Instagram or YouTube. Using data from over 117M+creators in our TikTok influencer database, we’ve put together some benchmarks. Remember to compare influencers to similar profiles (similar follow count& industry) for a reliable comparison.
TikTok Engagement Rate Benchmarks
| 1k-5k | 5k-10k | 10k-50k | 50k-100k | 100k-500k | 500k-1 million | Over 1 million | |
|---|---|---|---|---|---|---|---|
| High | > 4.19% | > 3.45% | > 3.44% | > 3.3% | > 3.24% | > 3.16% | > 2.78% |
| Above average | 2.19 - 4.19% | 1.33 - 3.45% | 1.04 - 3.44% | 0.88 - 3.3% | 1 - 3.24% | 1.32 - 3.16% | 1.34 - 2.78% |
| Average | 1.82 - 2.19% | 1.05 - 1.33% | 0.76 - 1.04% | 0.6 - 0.88% | 0.69 - 1% | 0.99 - 1.32% | 1.06 - 1.34% |
| Below Average | 0.81 - 1.82% | 0.42 - 1.05% | 0.24 - 0.76% | 0.14 - 0.6% | 0.14 - 0.69% | 0.25 - 0.99% | 0.35 - 1.06% |
| Low | < 0.81% | < 0.42% | < 0.24% | < 0.14% | < 0.14% | < 0.25% | < 0.35% |
Calculating engagement rate for TikTok influencers
To calculate a TikTok account’s engagement rate, take the median number of engagements (likes + comments etc.)across all the influencer's TikTok posts, divide by the median number of views, then multiply by 100.
Using this formula, you'll be able to view the total overall engagements for an influencer's profile.
Modash uses the most recent 30 TikTok posts to calculate engagement rate, so it changes over time.
Using this formula, you'll be able to view the total overall engagements for an influencer's profile.
Modash uses the most recent 30 TikTok posts to calculate engagement rate, so it changes over time.
Use Modash to get TikTok influencer data
Modash is a tool for finding, analyzing, and monitoring influencers. You can use it to search for TikTok influencers based on their engagement rates, follower counts, audience demographics, and more. Vet their profiles to make sure they reach your target market & fit your brand style, and collect emails ready for outreach.
Engagement varies per niche & platform
Remember to compare apples to apples. What constitutes a good engagement rate for an interior designer on TikTok might be completely different to that of an engineering YouTube channel.
To properly evaluate engagement rate, we recommend not only using our benchmarks above, but also comparing influencers to similar creators in the space. One method of finding similar creators is to use our influencer lookalike tool.
To properly evaluate engagement rate, we recommend not only using our benchmarks above, but also comparing influencers to similar creators in the space. One method of finding similar creators is to use our influencer lookalike tool.
Follower count affects engagement rate
Average engagement rate gradually drops as an influencer's follower count grows.
This was true anecdotally based on influencers we & our users have worked with, and it has since been backed up by various studies, including our own benchmarks.
Smaller creators with <10k followers tend to have the highest engagement rates. While macro influencers or celebrities achieve a lot more reach, the engagement rate inevitably slows down.
This was true anecdotally based on influencers we & our users have worked with, and it has since been backed up by various studies, including our own benchmarks.
Smaller creators with <10k followers tend to have the highest engagement rates. While macro influencers or celebrities achieve a lot more reach, the engagement rate inevitably slows down.
A good engagement rate alone isn't enough
If you’re vetting a TikTok creator for a prospective partnership, checking engagement rates is a good start. It isn’t enough to make a decision alone though. You should also be thinking about:
Building a process to check all of these things together before reaching out will increase your chances of a profitable influencer partnership.
- Audience profile. Are they reaching your target demographics & geography?
- Content quality. Would you be happy for your brand to be represented by this person?
- Growth rate. Is their audience growing over time?
Building a process to check all of these things together before reaching out will increase your chances of a profitable influencer partnership.
Frequently Asked Questions
What is TikTok influencer engagement rate?
TikTok influencer engagement rate is a metric that reflects how often a TikTok account’s viewers interact with their content. A higher engagement rate is desirable because it shows that the creator's audience is interested in their posts.
What is a good influencer engagement rate on TikTok?
Engagement rates vary a lot depending on the follower count, the niche, and the type of content. TikTok as a platform typically gets very good engagement rates. As a broad benchmark:
Remember to compare apples to apples. Compare TikTok accounts that are similar in terms of follower count, and audience where possible, instead of using generalized benchmarks.
- 0.66%-2.3% is considered standard,
- 2.3%-3.96% is considered good,
- 3.96% and anything above would be exceptional.
Remember to compare apples to apples. Compare TikTok accounts that are similar in terms of follower count, and audience where possible, instead of using generalized benchmarks.
How do you calculate TikTok engagement rate?
Our engagement rate formula varies per social platform. For Instagram, it is calculated like this: Engagement Rate (%) = Median engagements / Total number of followers x 100. For TIkTok & YouTube, it is calculated like this: Engagement Rate (%) = Median engagements / Median views x 100.
A complete influencer marketing platform
Modash has all the tools marketers need to start & scale influencer programs. Learn more about what Modash can do: