Q: What affects TikTok engagement rate?

Common factors include: Content format and hook: Video style, pacing, and the first seconds matter a lot on TikTok. Content quality and relevance: How well the topic matches what the audience wants right now. Distribution dynamics: Some videos get pushed further by the algorithm and trends, others do not. Audience authenticity: Fake or inactive followers reduce engagement. Consistency and timing: Posting frequency and when the audience is most active. Niche and trend fit: Some niches and trend-friendly formats naturally see higher engagement. Community management: Replying to comments and encouraging interaction.

Q: Why check a TikTok influencer's engagement rate?

You check engagement rate to: Spot quality vs. vanity metrics: Follower count alone can be misleading. Compare creators fairly: Engagement rate normalizes performance across different audience sizes. Reduce risk: It can help flag inflated audiences or weak content resonance. Forecast performance: It helps set expectations for response and efficiency.

Q: How do you calculate engagement rate per post on TikTok?

A simple per-post formula is: Engagement rate (per post) = (Engagements on that post ÷ Follower count) × 100 On the Modash page, the calculation uses the median engagements across recent posts (rather than a single post), divided by followers and multiplied by 100.

Q: Is TikTok engagement rate calculated per post or overall?

It can be calculated both ways: Per post: For a single video. Overall (profile-level): Based on a set of recent videos to represent typical performance. This calculator provides an overall profile engagement rate based on recent content from the last two months.

Question 1

What is Modash?

Accepted Answer

Modash is an influencer marketing platform that lets brands on Shopify manage and grow their influencer programs from one place. Find creators, manage relationships, track performance, and pay them in one connected workflow. Run paid partnerships, affiliate programs, and gifting campaigns without juggling multiple tools or spreadsheets.

Question 2

How to check TikTok engagement rate?

Accepted Answer

Engagement rate shows how many people interact with a creator's content relative to their audience size. A practical way to check it is to review recent videos, add up engagements (likes, comments, shares, saves, and other visible interactions), and compare that total to the follower count.

On this page, Modash calculates TikTok engagement rate using the last two months of content and uses the median engagement across posts to reduce the impact of outliers (for example, one unusually viral video).

Question 3

What affects TikTok engagement rate?

Accepted Answer

Common factors include:

Content format and hook: Video style, pacing, and the first seconds matter a lot on TikTok.
Content quality and relevance: How well the topic matches what the audience wants right now.
Distribution dynamics: Some videos get pushed further by the algorithm and trends, others do not.
Audience authenticity: Fake or inactive followers reduce engagement.
Consistency and timing: Posting frequency and when the audience is most active.
Niche and trend fit: Some niches and trend-friendly formats naturally see higher engagement.
Community management: Replying to comments and encouraging interaction.

Question 4

How does engagement rate impact ROI?

Accepted Answer

Engagement rate is a proxy for how likely people are to notice and interact with sponsored content. Higher engagement rates often mean:

More attention on branded videos
Better chances of clicks, profile visits, and conversions

That said, ROI depends on audience fit and purchase intent too. A slightly lower engagement rate can still drive strong ROI if the audience is well-matched and the content is persuasive.

Question 5

Why check a TikTok influencer's engagement rate?

Accepted Answer

You check engagement rate to:

Spot quality vs. vanity metrics: Follower count alone can be misleading.
Compare creators fairly: Engagement rate normalizes performance across different audience sizes.
Reduce risk: It can help flag inflated audiences or weak content resonance.
Forecast performance: It helps set expectations for response and efficiency.

Question 6

How do you calculate engagement rate per post on TikTok?

Accepted Answer

A simple per-post formula is:

Engagement rate (per post) = (Engagements on that post ÷ Follower count) × 100

On the Modash page, the calculation uses the median engagements across recent posts (rather than a single post), divided by followers and multiplied by 100.

Question 7

Is TikTok engagement rate calculated per post or overall?

Accepted Answer

It can be calculated both ways:

Per post: For a single video.
Overall (profile-level): Based on a set of recent videos to represent typical performance.

This calculator provides an overall profile engagement rate based on recent content from the last two months.

Question 8

Does this calculator work for different TikTok video types?

Accepted Answer

Yes. The calculator evaluates recent TikTok content regardless of format.

The free calculator does not break engagement rate down by format, but format-level analysis is available inside Modash.

Question 9

Can I calculate engagement rate for any public TikTok account?

Accepted Answer

Yes, as long as the TikTok profile is public. Engagement signals must be visible to calculate the rate accurately.

Private accounts cannot be evaluated reliably without access to their content.

Question 10

How accurate is the TikTok engagement calculator?

Accepted Answer

The calculator is accurate for what it measures: visible engagement on recent videos relative to follower count. By using the median engagement across recent posts, the result is more stable and less skewed by a single viral outlier.

However, engagement rate is not a perfect predictor of sales outcomes, since engagement does not always equal purchase intent.

Question 11

What is a high engagement rate on TikTok?

Accepted Answer

"High" depends on follower size. Based on Modash benchmarks:

1k-5k followers: Above 18.51%
10k-50k followers: Above 11.38%
100k-500k followers: Above 9.56%
1M+ followers: Above 8.69%

Smaller creators generally see higher engagement rates, while larger accounts tend to have lower, but still meaningful, percentages.

Question 12

Can fake followers affect TikTok engagement rate results?

Accepted Answer

Yes. Fake or low-quality followers typically do not engage, which lowers engagement rate and can make a profile appear less effective than its follower count suggests.

This is one reason engagement rate is valuable: it helps reveal when an audience size may be inflated without real attention behind it.

	1k-5k	5k-10k	10k-50k	50k-100k	100k-500k	500k-1 million	Over 1 million
High	> 18.51%	> 14.59%	> 11.38%	> 10.45%	> 9.56%	> 8.12%	> 8.69%
Above average	14.04 - 18.51%	11.83 - 14.59%	9.37 - 11.38%	8.03 - 10.45%	7.39 - 9.56%	6.85 - 8.12%	6.84 - 8.69%
Average	12.06 - 14.04%	10.50 - 11.83%	8.38 - 9.37%	7.22 - 8.03%	6.66 - 7.39%	6.19 - 6.85%	6.20 - 6.84%
Below Average	9.49 - 12.06%	7.79 - 10.50%	6.28 - 8.38%	5.47 - 7.22%	5.07 - 6.66%	4.73 - 6.19%	4.75 - 6.20%
Low	< 9.49%	< 7.79%	< 6.28%	< 5.47%	< 5.07%	< 4.73%	< 4.75%

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