How Pietra built a social listening tool for 300k e-commerce brands using Modash API

Industry

Tech

Backed by:

A16z and Founders Fund

Objective:

Use social listening to grow the revenue of
e-commerce brands

Our favorite feature

Auto-pilot UGC creation

Challenge

E-commerce brands need to listen to their customers, who are all on social, but that’s really, really hard

Have you ever tried to read multiple social feeds, summarize them in real time, and get actionable insights? Take it from us - it would be hard. It would also take hours of work scraping and analyzing social media each week.

Pietra knows that brands need to listen to their customers and react faster than ever. They wanted those brands to stay on top of what their customers say across social, know which influencers they should partner with and for them to be able to monitor industry trends to act on.

The cool part? They wanted brands to know this without having to spend hours researching themselves or trying to understand how to turn that data into next steps to actually grow. That's why they decided to make Pulse.

To do this they needed:

A huge quantity of data points for social listening
Reliable and real-time data
Advanced feature sets built for the creator economy

Solution

Using Modash to build a tool that listens to social and tells your brand what to do next

“It was critical to choose a partner that could handle scale and provide a reliable experience to our customers. We reviewed a lot of vendors and it was clear Modash is the right partner. Not only having more reliable and robust technology, but their team also demonstrated during the sales process the quality of relationship we could expect.”

They decided to use the Modash API to be the backbone of Pietra Pulse. A tool developed to help their users grow their e-commerce brands by integrating influencer data into their platform to help users make informed decisions and find creators that, as Pietra puts it - match their vibe.

Pietra Pulse uses the billions of social data points available to them through the Modash API. This data includes everything from monitoring emerging conversations and mentions to influencer demographics and their audiences.

Pietra then uses its AI to take this information and provide brands with real-time insights to:

Understand their brand and what people are saying about it
Monitor competitors and provide automated recommendations on how to stay ahead
Suggest tailored shortlists of influencers for brands to hire based on their preferences
Spot early UGC content opportunities by finding creators already talking about their brand

Impact

Thousands of brands are now listening to their customers and growing their businesses because of Pietra Pulse

Harnessing the power of Modash API is enabling Pietra to accelerate product development and scale rapidly.

Having a feature set purpose-built for the creator economy has allowed Pietra to focus on building and testing new ways to keep its 300,000+ users’ revenues growing through social listening and influencer marketing.

Avery Schrader, CEO of Modash says:

‍"I’ve been following Pietra’s journey for some time. They are obviously an elite team, having built an incredible toolkit, customer base and attracted funds from the most scrutinizing investors on earth. So I'm proud we can help, and I'm proud of our team that keeps pressing to build the best possible experience for our customers. The API is critical infrastructure for many of our customers, and we take the responsibility to make it best-in-class very seriously."

How Pietra built a social listening tool for 300k e-commerce brands using Modash API

Tool created:

Data used:

Platforms:

The Modash API allows us to deliver actionable social insights and empowers our users to hire and manage creators that are already creating content within their niche.

Want to build a tool that knows social like Pietra? Get a demo 👉